Selected for Print Magazine’s Regional Design Annual
29/01/17 Agency News , In the press # , , , ,

Selected for Print Magazine’s Regional Design Annual

2017 has already started off quite brilliantly with accolades and recognition from some of the design industry’s most respected publications and media outlets. Today, we celebrate our first appearance in Print Magazine’s Regional Design Annual – a selection of the nation’s best in class design work for 2016. The brand we crafted for Urban Tree Cidery, Atlanta’s very first cidery, was deemed one of the best in a mix of thousands of entries.

Urban Tree Cidery approached us in 2015 with the vision of bringing authentic cider to the South. Their passion for perpetuating a 100 year old legacy in the form of a family farm in North Georgia, combined with their desire to create a new legacy with their cider. This passion fueled our thinking for visually communicating the brand through packaging, brand identity, interiors, and various other touch points. Checkout the full case study on Urban Tree Cider’s branding and design here

Our recognition is shared by many other amazing designers and agencies who did some stellar work. We’re quite honored. Print also saw fit to include a pull quote from our supplied explanation of the thinking and direction. A little extra ego stroke for our team.

Have a look at the full group of selected work online, and definitely subscribe to Print. You won’t regret it.

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GD USA recognizes our work for Smoke & Duck Sauce
27/01/17 Agency News , In the press # , , , , , ,

GD USA recognizes our work for Smoke & Duck Sauce

When we set out to help our friends over at Smoke & Duck Sauce get into the world, we had one focus: Get people to pay attention to things they thought they knew. For us the opportunity came in Americanizing common Asian food items like the zodiac placemat and takeout menus. Our big thinking led to a redesign of the zodiac mats bringing it up to today’s world. The takeout menus serve as the perfect shape for folding 1 of 1000 origami cranes.

GD USA recently recognized this work via their website. “We’re honored to have the work recognized by such a renowned publication. As readers of GD, we have found the content shared to be of the highest quality and greatest value for the design community. Now, we have a little piece of our hearts and minds contributing to that level of design,” chirped Joseph Szala, Principal and Brand Strategist of Vigor.

From all of us at Vigor, to the GD USA team, thanks a million, friends!

View the full case study for Smoke & Duck Sauce here.

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Free screening of Design Disruptors
17/01/17 Branding & Marketing Strategy , Design Events # , , , , , , , , ,

Free screening of Design Disruptors

Our friends at iris are bringing a great new design documentary film to your eyeballs … if you live in Atlanta. Sorry world. Design Disruptors is about the future of business and how it’s being written by companies and products that are changing the game of stagnant industries. It’s extraordinary thinking and participation-focused creative that’s making waves. Their secret? The transformative power of design thinking.

The documentary reveals a never-before-seen perspective on the design approaches of these companies and how they’re overtaking their industry through design. The restaurant and beverage industries are riddled with sameness. The industries are prime for disruption and this documentary will help spark new thinking and ideas to apply to what’s next. Checkout the trailer, and RSVP for free admission!

DESIGN DISRUPTORS Trailer #2 – A documentary from InVision from InVision on Vimeo.

WHEN: Thursday, January 26th at 7pm
WHERE: Plaza Theater in Atlanta / Briarcliff Plaza @ 1019 Ponce De Leon Avenue NE
RSVP for FREE ADMISSION

 

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Featured Article in QSR Magazine: The New Rules for Restaurant Naming
07/01/17 In the press # , , , , , , , , ,

Featured Article in QSR Magazine: The New Rules for Restaurant Naming

Our principal and creative director, Joseph Szala, authored an article focused on successfully naming a restaurant. It starts with the passion driving the restaurant forward. Passion deeper than “good food, good service” table stakes. QSR Magazine picked up the article as an Outside Insights feature. Read it here.

Although published in QSR Magazine, the foundations for name remain relevant for other restaurant formats including Full Service (FSR), Fast Casuals, Casual Dining, and others. Furthermore, the beverage industry from craft beer to spirits and wine can glean the basics of good brand strategy and naming from the article.

Here are some quick quotes to spark your interest:

 

…you’re probably sitting in a room with a committee throwing the proverbial spaghetti on the wall and hoping that something sticks. Design by committee usually ends in a frustratingly boring result. When you have to appease multiple personalities with varying opinions the common result is vanilla.

The strongest brand names are bolstered by detailed, visceral meaning beyond product and service. In today’s world, “good product, good service,” are tablestakes and bottom line expectations. They’re not differentiators by any stretch.

 

Read the full article by Joseph on QSR Magazine’s website »

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