Beverage Branding & Package Design

Mixing innovative spirit, and award-winning design

Urban Tree Cidery / Craft beverage branding & package design

Crafting a brand worthy of legacies new and old from packaging design through brand strategy and marketing.

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Urban Tree Cidery beverage branding and interior design by Vigor in Atlanta, Georgia

There are thousands of beverage brands vying for consumer attention and advocacy around the world. More open every day, and most make the mistake of emulating what’s already in market. Successful beverage brands – be them alcoholic or nonalcoholic – must be designed with a purpose driven approach. That purpose rests at the heart of the brand and informs every single touch points and experience from naming through bottle design, secondary packaging through digital touch points.

Maybe it’s creating a new SKU for the sake of winning awards, attracting an emerging audience, or simply turning heads. Or you could be at the precipice of launching an entire new brand of craft beer, wine, or spirit. No matter what the situation, the team at Vigor is seasoned in crafting passion-fueled strategies that drive brand naming, identity design, bespoke bottles, innovative label designs, and an over-arching ethos of challenging the status quo.

Beverage Branding & Concept Development Projects

Latest Work

At Vigor, we’re adept at crafting beverage brands under a unified front, built on a passionate foundation. We know how to create brands that disrupt the crowded marketplace with authentic stories that connect. We use this brand drive to fuel creative and design that destroys ordinary thinking. From brand logos through custom packaging  and bottle design, into digital storytelling – we see every possible touchpoint as an opportunity to further the brand’s story and, as a result, it’ connection to the audience. That’s beverage branding and packaging with Vigor.

Whether craft beer and breweries, craft spirits and distilleries, or the next disruptor in the wine and vineyard world, if you’re thinking about, or at the threshold of, starting a new beverage brand, let’s talk.

Brand Positioning Strategy

Entering into notoriously competitive markets where shelf space is scarce on premise and off, only an acute strategy with clearly defined brand platforms will ensure biggest impact and disruption. Whether it’s a startup beverage brand or one looking to reconnect with refreshed story and identity, we’re here to do it with a strategy-first approach.

  • Market Research
  • Audience Definition
  • Brand Definition
  • Brand Architecture
  • Brand Naming
  • Brand Voice
  • Brand Positioning Strategy
  • Passionate Purpose Development
  • Philanthropy & Cause Marketing

Brand Identity Design

How you look is everything. From your beverage brand’s package design through its digital touchpoints and tasting room experience, a concerted effort is rooted in a unique image that challenges the status quo. Creating the look of every touch point of your brand based on a sound, focused strategy creates the most powerful brand experiences and most memorable brand identities.

  • Concept Development
  • Interior Design for Tasting Rooms
  • Signage Systems
  • Logo Design
  • Brand Naming
  • Product & Packaging Design
  • Secondary Packaging Design
  • Ribbonization & Brand Visual Language
  • Custom Bespoke Bottle Design
  • Apparel, Merchandise & Uniforms
  • Website Design
  • Digital & Social Media