Crafting a brand worthy of legacies new and old from packaging design through brand strategy and marketing.
There are thousands of beverage brands vying for consumer attention and advocacy around the world. More open every day, and most make the mistake of emulating what’s already in market. Successful beverage brands – be them alcoholic or nonalcoholic – must be designed with a purpose driven approach. That purpose rests at the heart of the brand and informs every single touch points and experience from naming through bottle design, secondary packaging through digital touch points.
Maybe it’s creating a new SKU for the sake of winning awards, attracting an emerging audience, or simply turning heads. Or you could be at the precipice of launching an entire new brand of craft beer, wine, or spirit. No matter what the situation, the team at Vigor is seasoned in crafting passion-fueled strategies that drive brand naming, identity design, bespoke bottles, innovative label designs, and an over-arching ethos of challenging the status quo.
At Vigor, we’re adept at crafting beverage brands under a unified front, built on a passionate foundation. We know how to create brands that disrupt the crowded marketplace with authentic stories that connect. We use this brand drive to fuel creative and design that destroys ordinary thinking. From brand logos through custom packaging and bottle design, into digital storytelling – we see every possible touchpoint as an opportunity to further the brand’s story and, as a result, it’ connection to the audience. That’s beverage branding and packaging with Vigor.
Whether craft beer and breweries, craft spirits and distilleries, or the next disruptor in the wine and vineyard world, if you’re thinking about, or at the threshold of, starting a new beverage brand, let’s talk.
Entering into notoriously competitive markets where shelf space is scarce on premise and off, only an acute strategy with clearly defined brand platforms will ensure biggest impact and disruption. Whether it’s a startup beverage brand or one looking to reconnect with refreshed story and identity, we’re here to do it with a strategy-first approach.
How you look is everything. From your beverage brand’s package design through its digital touchpoints and tasting room experience, a concerted effort is rooted in a unique image that challenges the status quo. Creating the look of every touch point of your brand based on a sound, focused strategy creates the most powerful brand experiences and most memorable brand identities.