Every industry has its nuances, but none are as nuanced as restaurants, food and beverages. Highly competitive, risky, and riddled with mediocrity, these industries require a profound understanding of operations and innovative design thinking in order to create successful branding, marketing, and advertising initiatives.
Vigor helped these visionaries bring chicken schnitzel, a prominent street food staple in Israel, to the streets of Atlanta through brand naming, identity design, interior design and more.
From brand naming through identity and packaging design, the Vigor team sweetened up a fresh cafe that specialized in gourmet doughnuts and items of indulgence.
From building new concepts to growing existing ones, we know the ins and outs of the industry. We know what rules to break, and which ones to follow to fuel the potential, passion, and participation of restaurant brands. At Vigor, the restaurant industry is at the epicenter of what we do and what we love.
From whisky to cider, vodka to wine, we know the world of beverage branding and marketing. At Vigor, we’re adept at crafting on-premise and off-premise campaigns while thinking of new ways to get participation from an ever-growing audience of loyal, passionate fans.
Designing unique interiors is something most architecture and interior design firms can more than handle. Infusing true brand strategy and threading it throughout an experience is a much rarer capability. That’s the Vigor difference.
Packaging is everything because the cover really does sell the book contrary to the old adage. We approach packaging for the food and beverage world with a form follows function mentality that yields usable products that are impossible to not pick up.