Startup is the toughest part of any business let alone one as notoriously turbulent and highly competitive as the restaurant and beverage industries. Launching a new concept successfully requires numerous elements to converge in unison. New brands require in depth analysis of the audience, core beliefs, geography, and an acute understanding of true points of differentiation from rational to emotional. Simply jumping into design without the basis of strategic foundations is a recipe for disaster. Disaster is the last word any would-be restaurateur and brand manager wants to hear.
Successful brands are crafted from the ground up and lived from the top down. At the foundation is a promise and a passion for something greater than just good product, good service. At the top is an iconoclastic design; a flag waved high and proud that uniquely represents that passion. At the heart is a belief in something greater; a vision for how this brand will change the world around them every day.
At Vigor, we’re adept at crafting brands under a unified front, built on a passionate foundation. We know how to cultivate pride, passion, and strength throughout a brand from the top down; throughout every employee and into the fans that make the brand live and breath. We use this brand drive to bolster designs that destroy ordinary and common identities from brand logos through packaging and into digital touch points. All elements in unison, speaking the same language verbally and visually, extending the brand into new horizons. That’s branding with Vigor.
Without a strategy design is just decoration, and operations are at the whim of anyone with an idea. Both are dangerous ways to operate. At Vigor we define and create strategies rooted in the “Why” of your brand.
How you look is everything. Creating the look of every touch point of your brand based on a sound, focused strategy creates the most powerful brand experiences and most memorable brand identities.
Focused on creating fresh launch experiences and driving enticement through innovative marketing, we build the buzz required to create a huge wave of attention and traffic. Post launch we craft new ways of maintaining ongoing momentum for brands wishing to grow.