When Mike Blum, renowned brainchild behind ChowBaby, embarked on his new concept, he wanted to make a statement. A name, logo and some basic touch points had already been designed, but the statement was falling flat. He decided it was time to invigorate his restaurant’s brand.
Although the core elements of the restaurant’s brand had already been set in stone and couldn’t be touched a blatant visual disconnect between the visual identity, the interior experience and Mr. Blum’s vision for Yum Bunz existed. We had to rope together new touch points that would connect the identity with the physical experience in a way that was unforgettable.
Vigor’s solution was to establish the key elements of the owner’s true vision. By establishing those points formally, the Vigor team began redesigning and altering different parts of the restaurant’s brand touch points to align appropriately. We also took the reigns on designing new elements that would build the brand’s visual identity and deliver the right vibe. This can be seen in the design and strategy behind the restaurant’s soda fountain design, restrooms signage and the design of the table/order numbering elements.
Beyond the brand, Vigor began equipping the Yum Bunz marketing team with key buzz building pieces including direct mailers, VIP cards, and more.