Yum Bunz
07/09/12

Yum Bunz

Restaurant Branding & Marketing

Yum Bunz

When Mike Blum, renowned brainchild behind ChowBaby, embarked on his new concept, he wanted to make a statement. A name, logo and some basic touch points had already been designed, but the statement was falling flat. He decided it was time to invigorate his restaurant’s brand.

Yum Bunz startup restaurant branding and marketing by Vigor

Challenge

Although the core elements of the restaurant’s brand had already been set in stone and couldn’t be touched a blatant visual disconnect between the visual identity, the interior experience and Mr. Blum’s vision for Yum Bunz existed. We had to rope together new touch points that would connect the identity with the physical experience in a way that was unforgettable.

Solution

Vigor’s solution was to establish the key elements of the owner’s true vision. By establishing those points formally, the Vigor team began redesigning and altering different parts of the restaurant’s brand touch points to align appropriately. We also took the reigns on designing new elements that would build the brand’s visual identity and deliver the right vibe. This can be seen in the design and strategy behind the restaurant’s soda fountain design, restrooms signage and the design of the table/order numbering elements.

Beyond the brand, Vigor began equipping the Yum Bunz marketing team with key buzz building pieces including direct mailers, VIP cards, and more.

Date

2012

Format

Fast Casual, QSR, Quick Serve Restaurant

Team Size

Client: 2  / Vigor: 3

Location(s)

Atlanta, GA

Yum Bunz startup restaurant branding and marketing by Vigor
Yum Bunz startup restaurant branding and marketing by Vigor
Yum Bunz startup restaurant branding and marketing by Vigor
Yum Bunz startup restaurant branding and marketing by Vigor
Yum Bunz startup restaurant branding and marketing by Vigor
Yum Bunz startup restaurant branding and marketing by Vigor
no responses
Three Scoops Café
08/06/12

Three Scoops Café

Restaurant Branding & Rebranding

Three Scoops Café

Brighton, MA is a niche community of health-conscious singles and new families. The 3 Scoops experience was a boutique experience had helped define the neighborhood, but needed to push forward to compete. They needed an image that reflected the many flavors of their brand, and vegan ice cream.

Three Scoops ice cream cafe restaurant rebranding by Vigor in Brighton, MA

Challenge

With stringent competition moving in, 3 Scoops needed to create an image that touted its truly unique offering. The image needed to represent the brand’s core; the reason so many in Brighton had come to love the café.

Key Insights

The café’s strong vegan offering was a big bonus for a lot of folks in the area, but we didn’t want to have a cliché “granola” look. It had to still be dessert, but have hints at the organic, vegan offerings. Competing brands had a bright color palette with multiple colors to represent flavors. We had to be different.

Solution

The goal was clear: rejuvenate the brand and recharge the market. Vigor’s restaurant branding process laid out the platform upon which the identity was designed and crafted.

By leveraging a classic image of an ice cream scoop with a contemporary typeface and color palette, the message of the café’s brand was successfully communicated. It nodded to nostalgic moments when craft and care went into every scoop. The limited color palette kept the look refined and higher class; a perfect image for the neighborhood.

Three Scoops’ new logo design set the precedent for other key touch points like new menus, business cards and Facebook timeline design. The Vigor team also designed product tags for their line of specialty vegan chocolate fudge. Together the brand identity set the bar high for the neighborhood competition while setting Three Scoops as the cream of the crop.

Date

2012

Format

Fast Casual, QSR, Quick Serve, Ice Cream, Café

Team Size

Client: 3  / Vigor: 4

Location(s)

Brighton, MA

Three Scoops ice cream cafe restaurant rebranding by Vigor in Brighton, MA
Three Scoops ice cream cafe restaurant rebranding by Vigor in Brighton, MA
no responses
Banditos Bar & Kitchen
01/05/12

Banditos Bar & Kitchen

Restaurant Branding & Marketing

Banditos Bar & Kitchen

After the successful restaurant branding of 1542 Gastropub, the owners tapped Vigor once again, but this time they didn’t want upscale. They wanted to create a Tacos & Tequila bar concept in Baltimore, Maryland’s thriving Federal Hill neighborhood. So, we loaded up the six shooter, put on our mustaches and sombrero, and started lighting up this new restaurant and bar brand.

Banditos Bar & Kitchen restaurant branding and marketing by Vigor

Challenge

Our core challenge was to design something that didn’t bludgeon the market with cliche, but instead lean on stereotypical Mexican themes in a new way. We wanted to showcase the tequila in a more upscale way, but maintain an approachable street style food angle.

Solution

We took the Banditos angle and worked it into a melding of modern art meets cliche. With imagery of old movies used as a base, we created a high contrast duotone treatment that gave it some color. We mixed this artful treatment with illustrated icons of common bandito imagery: mustache, bullets, six shooters, bottles of booze, skulls, coffins, etc.

Date

2012

Format

Full Service Restaurant, Bar

Team Size

Client: 3 / Vigor: 4

Location(s)

Baltimore, MD

Banditos Bar & Kitchen restaurant branding and marketing by Vigor
Banditos Bar & Kitchen restaurant branding and marketing by Vigor

Results

The logo’s elements are easily broken into a dynamic set of icons that can be interchanged to make the restaurant’s identity fluid. The identity quickly caused demand for apparel, shirts and other accessories boosting and extra form of revenue. The restaurant opened in early July 2012 and we continue to work with the team to build and market this new restaurant brand.

Have a look at our latest brand refresh of Banditos

Banditos Bar & Kitchen restaurant branding and marketing by Vigor
Banditos Bar & Kitchen restaurant branding and marketing by Vigor
Banditos Bar & Kitchen restaurant branding and marketing by Vigor
no responses
1542 Gastropub
15/04/12

1542 Gastropub

Restaurant Rebranding

1542 Gastropub

1542 Gastropub was a rebirth and reimagining of a local Baltimore full service restaurant called The Reserve. The Vigor team was retained to develop a brand that communicated the vibe and level of cuisine and beverage offering to be expected from the revitalized restaurant.

1542 Gastropub restaurant advertising branding menu design in Baltimore, MD

Challenge

Vigor was challenged with developing a logo and identity in only a few, short days. The logo had to capture the new, updated vibe while serving as a remarkable identifier that stood out from the street.

Our job was to design the restaurant’s brand identity from logo and sign direction through apparel, menus and other areas where there was opportunity to bolster the message and vibe.

Solution

Vigor rapidly garnered an understanding of how the restaurant was currently positioned, and exactly what changes were underway to turn it into 1542. The location was a well-renovated turn of the century building with exposed brick and a lot of character. The concept itself was to be a contemporary, American-style Gastropub. Good food, great beer selection, and an amazing experience. The cuisine was spearheaded by Chef Cyrus Keefer who has built a name for phenomenal fare.

Our design direction pulled inspiration from the classic, traditional vibe. Leveraging typography with a load of character. The numerals became the focal point of the logo wrapped with a design that drives the classic feel home.

With the logo set, we began designing different treatments for each of the brand touch points. From the outdoor sign to the apparel for staff, the 1542 Gastropub brand identity builds.

Date

2012

Format

Full Service, FSR, Bar

Team Size

Client: 2  / Vigor: 4

Location(s)

Baltimore, MD

1542 Gastropub restaurant advertising branding in Baltimore, MD
1542 Gastropub restaurant advertising branding in Baltimore, MD

Project Notes & Results

The concept opened March 2012 with much buzz building quickly. Over the course of two months, the Vigor team implemented aggressive marketing and advertising that increased the appraised value of the restaurant space. The result was a higher purchase price for the investors.

1542 Gastropub was sold to new investors and currently operates as a different concept.

1542 Gastropub restaurant advertising creative in Baltimore, MD
1542 Gastropub restaurant website design and email marketing digital reative in Baltimore, MD
no responses
Dos Locos Burrito Truck
17/02/12

Dos Locos Burrito Truck

Restaurant & Food Truck Branding

Dos Locos Burritos

Two crazy chefs had a crazy idea for a crazy food truck that would make crazy good burritos. A true melding of Hawaiian and Mexican in a delicious burrito. They called Vigor to design an identity that captured the crazy, delicious experience.

Dos Locos burrito food truck branding and design in Hawaii by Vigor

Challenge

Food trucks aren’t a new idea, but food trucks in Hawaii tend to be borderline cheesy. We had to visually meld Hawaiian and Mexican imagery in a way that would be fun, enticing and new.

Solution

We ran with custom illustrations that fused common colloquial elements from Hawaii and Mexico cultures.. Two of the key focal points were a surfer girl meets Dia De Los Muertos, and the other a combination of Tiki God and Dia De Los Muertos. The illustrations on the side of the bright yellow truck, alongside hand rendered typography and logo made for the exact crazy style we wanted.

With that as the basis, the Vigor team created custom menus and other touch points that would build upon the food truck’s brand identity.

Date

2013

Format

Fast Casual, QSR, Quick Serve

Team Size

Client: 4  / Vigor: 4

Location(s)

Greenville, SC

Dos Locos burrito food truck branding and design in Hawaii by Vigor
Dos Locos burrito food truck branding and design in Hawaii by Vigor
Dos Locos burrito food truck branding and design in Hawaii by Vigor
Dos Locos burrito food truck branding and design in Hawaii by Vigor
no responses
Spice
17/09/10

Spice

Restaurant Rebranding

Spice

Spice was a restaurant in Harrisburg Pennsylvania with an identity crisis. The interior of the restaurant pulled inspiration from Miami’s hot club scene, but the food served was a mish-mash of “something for everyone.” With sales dropping into the severely negative digits, Vigor was tasked with designing a way out.

Spice restaurant rebranding and package design in Harrisburg, PA by Vigor

Challenge

Spice was located in a high traffic area of downtown Harrisburg; a bustling restaurant and bar scene at night, and highly active professional scene during the day. There was heavy competition during both times of day and most of the standard bases were covered from American to Italian. The core challenge was to develop a concept that was new, but easily adopted by the market.

Solution

After an extensive review of the restaurant’s current position, offering, and the surrounding downtown brandscape, Vigor was able to pin point a new direction. Spice would step away from a haphazard, confused experience and move towards its original vision: Miami.

Vigor developed a bifurcated experience that would see Spice optimizing it’s location during the day with a new-school style taqueria, and a restaurant/club experience serving Island-inspired American fare.

Spice had a series of garage doors which would serve as a food truck-esque taco stand experience which would reduce overhead significantly during lunch hours by eliminating the need for a large service staff. Simple tacos from a simple menu could be handled by two people in the front and a few in the back of house.

During the evening, the restaurant would liven up with a Miami-like experience from food to drinks to music and dancing. Spice’s evening style would be hot and alive. It’s food, delicious, vivacious and unforgettable.

Date

2010

Format

Full Service, FSR, QSR, Quick Serve, Hybrid

Team Size

Client: 1  / Vigor: 2

Location(s)

Harrisburg, PA

Spice restaurant rebranding and package design in Harrisburg, PA by Vigor
Spice restaurant rebranding and package design in Harrisburg, PA by Vigor
Spice restaurant rebranding and package design in Harrisburg, PA by Vigor
no responses
202 Market
15/10/08

202 Market

Restaurant Branding, Naming, & Marketing

202 Market

When an expert chef contacts you about his new venture, you can’t help but be flattered and super-charged about the opportunity. Spearheading an urban revival in Roanoke, VA, 202 Market was on the threshold of being Roanoke’s premier nightlife and dining experience. Chef Chad Scott and team called in Vigor to design a brand, create an experience and build buzz around the to-be-iconoclast.

202 Market restaurant, bar and club branding in Roanoke, VA by Vigor

Challenge

 

A culinary master, Chef Chad Scott, was building his vision of a restaurant experience in a small city in central Virginia. Roanoke was in for an experience unlike any other. After assessing the situation we quickly realized the budget was overspent on ineffective media, the restaurant wasn’t staffed, there was no tangible plan in place and there wasn’t much time to make it happen.

The initial challenge was staffing, building buzz and crafting the restaurant’s brand. Once opened, we would steadily increase traffic while helping to reduce overhead.

Solution

Vigor’s solution to the complex challenges posed by 202 Market was an integrated approach to design, branding and marketing.

First, Vigor immediately reduced superfluous budget spending allotted for traditional medias like billboards and print advertising. With the newly freed budget, Vigor was able to craft messaging and leverage the proper medias for build buzz and quickly staff the location.

With the location staffed, we turned our heads to developing a plan for opening and post-opening marketing. We knew the location was so large, that it actually had four different experiences. It only made sense we name and brand each experience to set the stage for focused marketing efforts. This birthed the additional identities of 202; Kitchen, The Loft and CityBar.

We used the initial logo design and expanded it into the accompanying experiences. The brand was developed throughout the design of the restaurant’s menus, employee uniforms, business stationery and media kit materials, website, and various interior design elements including wayfinding signage, art tags, and even the bathroom signs. Everything about 202 was designed with purpose and punch.

Using a multifaceted approach, we marketed 202 and it’s many experiences through printed posters and fliers, email marketing, and website marketing. We helped promote events, and consulted on the best ways to brand featured events, new menus, and the various other happenings at this destination restaurant, bar, and club.

Date

2008

Format

FSR, Full Service, Bar, Club

Team Size

Client: 4  / Vigor: 7

Location(s)

Roanoke, VA

202 Market restaurant, bar and club go to market strategy launch by Vigor

Solution

202 Market quickly won awards and steadily increased revenue from day one. The venue started attracting national acts. The uniforms designed by Vigor were frequently asked for purchase or even stolen along with the bar top menus. Talk about participation!

202 Market restaurant, bar and club branding and advertising menu design in Roanoke, VA by Vigor
202 Market restaurant, bar and club branding and advertising in Roanoke, VA by Vigor
202 Market restaurant, bar and club branding and advertising in Roanoke, VA by Vigor
202 Market restaurant, bar and club branding and advertising in Roanoke, VA by Vigor
no responses
Carmella’s Trattoria
22/08/08

Carmella’s Trattoria

Restaurant Branding & Design

Carmella’s Trattoria

The owner of Vigor is in New York. A project manager gets a call: “We need a logo, signage and printed menus in three days for open.” Cue the Mission Impossible music.

Carmella's Trattoria restaurant branding design by Vigor

Challenge

Time was the biggest challenge with Carmella’s. We had little time and a ton of work to get done. There were three days to create a new restaurant brand, signage and website that would tell the story of the vision successfully.

Solution

Vigor’s owner and creative director was contacted immediately. Within two hours potential logo design directions were submitted for client approval. The client responded with rapid approval and the Vigor team took it and ran.

Menus, website, and apparel were designed, approved and sent to production within hours.

Rather than waiting for the sign company’s team to book an appointment, the Vigor design team went to work applying a huge vinyl signage designs on the facade of the building in the dog days of summer. Hours of work lead to sweat on brows and unquenchable thirsts, but the job go finished and the new restaurant takeover was complete.

Date

2008

Format

Full Service Restaurant, FSR, Italian

Team Size

Client: 2  / Vigor: 5

Location(s)

Harrisburg, PA

Carmella's Trattoria restaurant branding design menu design by Vigor
Carmella's Trattoria restaurant branding design menu design by Vigor
Carmella's Trattoria restaurant branding design signage design by Vigor
no responses
Brasserie 10 South
22/02/07

Brasserie 10 South

Restaurant Branding & Design

Brasserie 10 South

As other areas of a metropolis rise, others begin to flail. Such is the case as the area a few blocks away from Inner Harbor, Baltimore, Maryland. Fells Point and Federal Hill boom, while the the surrounding Inner Harbor areas struggle. That’s where Vigor comes in.

Brasserie 10 South restaurant branding & design by Vigor

Challenge

Chef Cyrus Keefer asked Vigor to put together some potential directions to show the owners of the restaurant. The challenge was to depict Brasserie 10 South as a high end dining experience and entice folks to make the trip.

Solution

Vigor designed a new logo, customizable menus, website direction and potential billboard ads to help build traffic. The ads focused on establishing the restaurant a short distance from Inner Harbor and pushed it as worth the walk. The style was modern by design with a flair of upscale to entice the tourist crowd.

The new logo easily translated into an insignia which could be produced into lapel pins, cufflinks, and various other small details that would start to set the bar higher for the restaurant’s experience expectations.

With classically well-designed typography as the driver, the visuals help create a tone of voice and vibe that appropriately communicated Brasserie 10 South’s unique offering and experience.

Date

2007

Format

Full Service Restaurant, FSR, Bar

Team Size

Client: 3  / Vigor: 4

Location(s)

Baltimore, MD

Brasserie 10 South restaurant branding & menu design by Vigor
Brasserie 10 South restaurant branding & advertising design
Brasserie 10 South restaurant branding & advertising design
no responses
Beer Soaked Bliss Event
27/02/06

Beer Soaked Bliss Event

Restaurant Event Marketing

Troegs Brewery & Jackie Blue Restaurant

One of Jackie Blue’s first and biggest events was a beer dinner partly sponsored by Troeg’s Brewery, a Harrisburg, Pennsylvania mainstay and leader in the craft beer movement. The event had to be fired up with buzz and excitement. If successful, it’d be the first of many.

Troegs Brewery & Jackie Blue restaurant event marketing design by Vigor

Challenge

Troegs, a local craft brewery quickly gaining traction as a leader in Pennsylvania, and Jackie Blue, a quaint fine-dining experience, both needed to make this event stick. It wasn’t just another restaurant event to introduce food and beverage and the marriage between them. It was an opportunity to make a statement.

Solution

The focus was on conveying the fusion of craft beer and artisan cuisine through many touch points. We wanted to get people participating with the brewery, restaurant, and event brands in multiple ways. Fliers and posters weren’t going to be enough.

A website with three core features became the epicenter of the campaign. A video taking the visitor behind the scenes in the brewery and the restaurant gave people a taste of the experience. A short quiz allowed people to test their knowledge to win free beer. The third effort prompted visitors to bring the magic into their own kitchens with recipes that used Troeg’s craft beer and recipes from the chef of Jackie Blue, Cyrus Keefer.

Traditional media touch points were leverage inside the four walls to drive traffic and ticket sales. Clever headlines mixed with custom illustrations crafted for the event grabbed attention and created a unique look for the event.

Date

2006

Format

Full Service Restaurant, Bar

Team Size

Client: 2  / Vigor: 3

Location(s)

Harrisburg, PA

Troegs Brewery & Jackie Blue restaurant event marketing design by Vigor

Results

Beer Soaked Bliss sold out in a matter of a few weeks. The response sparked an ongoing schedule of future events with other breweries infusing craft beer and fusion cuisine excellently.

Beer Soaked Bliss Troegs Brewery & Jackie Blue restaurant event marketing by Vigor
Troegs Brewery & Jackie Blue restaurant event marketing design by Vigor
no responses