Ciabatta
17/04/08

Ciabatta

Restaurant Branding, Naming & Interior Design

Ciabatta

The phone rings and upon answering a sentence and a question: “We just bought a building. Now what?” Vigor sprang into action with the partners who own what would become Ciabatta, a quick serve sandwich shop just outside of Reading, Pennsylvania.

Ciabatta fast casual restaurant branding and naming by Vigor

Challenge

Vigor was given a clean slate with this one. The biggest problem faced was time. The owners wanted to be open as soon as possible with a restaurant concept poised for a successful launch and operating strategy.

Solution

Vigor’s team immediately gathered extensive information about the local market. What has worked. What hasn’t worked. This information was distilled into a concise document that outlined three potential concepts. These concepts were presented with pros and cons for each until one was decided upon by the partners.

A delicious sandwich shop with small, personal pizzas and salads won out. With the concept chosen, Vigor named the new venture based on the defining basis for their food: ciabatta bread.

The creative team at Vigor developed a logo, slogan, sandwich recipes and created the entire story about the Ciabatta brand. The brand experience was pushed further by naming each sandwich, salad and pizza with Italian cities that correlated with the recipes.

Date

2008

Format

Fast Casual, QSR, Quick Serve

Team Size

Client: 4  / Vigor: 4

Location(s)

Reading, PA

Ciabatta fast casual restaurant branding and naming by Vigor
Ciabatta fast casual restaurant branding and naming by Vigor
Ciabatta fast casual restaurant branding and naming by Vigor
Ciabatta fast casual restaurant branding and naming by Vigor
Ciabatta fast casual restaurant branding and naming by Vigor
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Tuscano Trattoria
17/04/07

Tuscano Trattoria

Restaurant Branding

Tuscano Trattoria

Tuscano was a new venture, not only in its concept, location, and size, but for its owners who wanted to bring the authentic tastes of Tuscany to America beyond the confines of a “pizza shop” style eatery. The history and lineage of the recipes was as important a story to tell as the dining experience itself.

Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor

Challenge

Launch a new Italian restaurant brand that would stand out from the multitude of similar concepts while simultaneously getting the spot opened on time and on budget.

Solution

We crafted an identity that demonstrated ties to its history while remaining contemporary and timeless. This identity theme flourished into aged menus and imagery that proliferated throughout the restaurant marketing. The experience is known to be authentic by the restaurant’s patrons. It’s known as real Italian food made by real Italians.

Vigor’s expert chef consultant developed new, refreshed Italian dishes optimized for operations. We then staffed the kitchen and trained them appropriately over the course of two months past opening.

Date

2007

Format

Full Service, FSR

Team Size

Client: 2  / Vigor: 4

Location(s)

Harrisburg, PA

Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor
Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor
Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor
Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor
Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor
Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor
Tuscano Trattoria restaurant branding & design in Harrisburg, PA by Vigor
no responses