Restaurant Branding & Marketing
Grandiose visions require equally grandiose visionaries; those who think differently. The focus of this restaurant’s brand laid in the name itself: Modern. Defining a generic name as a must-see restaurant destination required new thinking. Vigor’s expertise in visionary brand identity design injected more possibilities into Modern’s visionary restaurant experience.
The partners of Modern wanted to make a statement in the Buckhead dining scene. By bringing back the levels of service upscale restaurants used to provide, coupled with award-winning caliber cuisine and an interior space that was unprecedented, Modern needed only an identity to interpret the offering. Our focus was on designing an identity that would simultaneously define Modern’s unique experience offering, while drawing the attention of a fickle, trend following marketplace.
Starting in May of 2012, Vigor began designing key touch points for the restaurant’s brand. It began with an ultra-Modern logo, then fed into web site, signage, menus and uniforms.
We built up the opening with a teaser website and outdoor banners that eluded to the new restaurant’s vibe. Then, with only a two week’s notice, we pulled together a series of opening events that were wildly successful pulling in Atlanta celebrities and pro athletes alike.
After opening, Vigor played a role in marketing and advertising as we tried to squeeze as much return as possible from a astoundingly low budget.
Advising on marketing tactics, promotions, advertising and heavy social media, the Vigor team attempted to steer the ship towards an ever building success.