Restaurant Branding & Naming
ViewHouse Restaurant, Bar & Rooftop
A seasoned veteran of the nightlife industry in Denver had his sights set on a new location and a concept outside his comfort zone. Marketing and building clubs are one thing, but restaurants are a different breed. He sought the restaurant branding experts at Vigor to offer a new view on this soon-to-be Denver landmark.
Never having visited the Denver market, the Vigor team was challenged to develop a name and identity for the new restaurant concept that would resonate with the population. The new restaurant had to properly portray and convey the unique experience while building intrigue. Furthermore it had to look completely different from the nearby, longstanding competition. Our work was cutout for us.
Denver had plenty of clubs, and a number of dive bar experiences, but what it really lacked was that in between experience. The market yearned for a restaurant and bar that would have a fun energy with craft food and beverages, all in an environment primed with views and sports.
The power of Vigor’s proprietary restaurant branding process was utilized in the development of ViewHouse’s brand. Starting with extensive interviews and market research, Vigor developed the brand’s core brand platforms upon which the identity was built. Before jumping into the look and feel, however; Vigor leveraged the insights to craft a number of potential names. The winning name, ViewHouse, set the stage for a compelling brand identity sparked by Vigor’s design excellence.
In the month’s leading up to the opening of ViewHouse, the Vigor team worked diligently on creating aggressive advertising and marketing messaging. One-liners like “New Views, New Brews” and “ViewHouse = Your House” stuck in the market’s minds effectively building buzz and interest.
After developing the key touch points and setting the standards for design and brand, Vigor oversaw the creation of other marketing elements done by the in house. To date, Vigor’s restaurant brand experience is often tapped to ensure the restaurant stays in-brand and effective.