FIORO
13/03/17

FIORO

Restaurant Branding & Naming

Fioro

After the rise and fall of NYC’s infamous ramen joint, the owners had a new challenge: Craft an authentic cafe experience as found in the Naples region of Italy. They tapped Vigor with a short time frame and a vision of bringing delicious Italian street food to the streets of Manhattan.

Fioro italian restaurant fast casual branding, naming and design

Challenge

  • Create a sense of authenticity in a city rampant with Italian concepts
  • Bring a feeling of laid back Europe to a neighborhood that has a high paced lifestyle
  • Develop a name that would create intrigue with a well-traveled audience

Key Insights

Although Italian food is quite common on the streets of NY, authentic Italian experiences are a lot fewer. When you strip away the “fuhgeddaboudit” pizza and pasta joints, you’re with very little in the way of true Italian. The financial district is well traveled so they know what a real European experience looks, feels and sounds like. Therefore, taking our cues from what exists in Napoli today, would read perfectly well in the city of New York.

Solution

 

The restaurant’s focus was clear and there were plenty of reasons to believe its driving passion. However, nothing had been done in market to start telling the story.

The name “Fioro” is a portmanteau of two Italian words: Fiore and Oro (flower and gold.) This name was a metaphor for the uniqueness of this experience, and it also informed the design aesthetic.

We pulled inspiration from art nouveau and other classic art movements to create an identity with gold floral filigree as the defining characteristic. Strong, serif typography would help carry the brand’s visual direction by giving a feeling of authenticity with honest, no-nonsense direction.

Marketing touch points for the restaurant introduced common and uncommon Italian into the visual vernacular of the market. The idea being that a restaurant this delicious and genuine could only be explained in its native tongue. This bi-lingual idea carried through the rest of the touch points for the brand inside and outside the four walls.

Date

2016

Format

Fast Casual, QSR, Quick Serve

Team Size

Client: 2  / Vigor: 4

Location(s)

New York City, NY

Fioro italian restaurant fast casual branding, naming and design
Fioro italian restaurant fast casual branding, naming and design
Fioro italian restaurant fast casual branding, naming and design
Fioro italian restaurant fast casual branding, naming and design
Fioro italian restaurant fast casual branding, naming and design
Fioro italian restaurant fast casual branding, naming and design
no responses
Wayward Bar & Kitchen
19/06/16

Wayward Bar & Kitchen

Restaurant Branding, Naming & Interiors

Wayward Bar & Kitchen

Being so close to the Mason-Dixon line, but so far away from a truly Southern experience prompted this brand’s vision. A southern-fried, rebel-smoked, bourbon-infused bar and kitchen in the heart of Baltimore’s most lively neighborhood. Vigor conspired to inject a taste of the South in Federal Hill.

Wayward Southern Bar & Kitchen restaurant branding & Interior design in Baltimore, Maryland

Challenge

  • Elevate the restaurant and bar from a country-focused party spot, to a culinary forward, Southern-inspired experience
  • Develop a name and identity that would communicate the free spirited, rebelliousness held by the owners
  • Establish the brand as a lifestyle and the new hotspot in Federal Hill, Baltimore

Key Insights

Cowboys & Rednecks, the original bar, had developed a name for being the country spot in Federal Hill, moving away from this would take a complete overhaul. The Baltimore market was primed for a true Southern experience and with a smoker already on site it made sense to push in this direction. Going deeper than bourbon and barbecue would be important to get people to buy-in to the authenticity of the brand. For the founders, their never-back-down attitude, and go-against-the-grain spirit was the human truth with which everyone could identify. Using that as the focus, the team jumped into the drive towards going Wayward.

Solution

Communicating “waywardness” was quite the challenge. After exhaustive naming exercises we found inspiration in the classic rock anthem by Kansas, “Carry On Wayward Son.” It may seem a bit cheesy, but it worked perfectly. Wayward sparked the spirit in the team necessary to create fresh visuals that would grab the market’s attention.

Wild hog skulls served as the center point for the new brand identity. Georgia and other Southern states are teeming with hogs, and hunting them is engrained in the culture. Building that culture required getting more down-to-earth with illustrations that were both technically intricate, but fresh, and intriguing. The barrel boar captured this perfectly and from there a new set of Maryland-inspired southern compositions.

Wayward’s typography was hand rendered to match the illustrations. The curling letterforms were intended to convey the free spirited nature of a wayward soul. The insignia continued this look with the addition of a star that represents the desire we have for something more.

These elements came to life across the interiors, menus, and various other touch points where they mixed with new textures and materials. From black, raw leather to unrefined wood, the rustic feel was left to shine. This was offset with notes of gold as seen in the tusks of the boar’s skulls, rivets in the crossbeams and elsewhere throughout the interior. The same dichotomy in style was brought into the print pieces with metallic gold elements across the materials.

This created a unique look unrivaled in the market and shouted the Wayward anthem completely and concisely.

Date

2016

Format

Full Service Restaurant, FSR, Bar

Team Size

Client: 4  / Vigor: 4

Location(s)

Baltimore, MD

no responses
Bon Glaze
27/02/16

Bon Glaze

Restaurant Branding & Marketing

Bon Glaze

Husband and wife team had a decadent dream: Create an upscale doughnut experience. They travelled the globe finding the best recipes for their doughnut brand and when they felt they had curated the world’s best, they called on Vigor to make it a reality.

Bon Glaze doughnut coffee shop restaurant branding and package design by Vigor

Challenge

Midtown Harrisburg was not known as a destination for restaurants or entertainment. Getting folks to “make the trip” was our biggest hurdle and not an easy one to overcome. The previous format was named Double Jack’s and it was known as being a local hole-in-the-wall that only people in the immediate area frequented. It had typical bar food and featured “wings” as their key menu item. It was time for a change.

Bon Glaze coffee doughnut shop restaurant branding logo design

Solution

Vigor, in conjunction with the team, developed focused brand directions for the restaurant. From this direction an iconoclastic logo was designed.

The identity was crafted around the recognizable visual elements established in the logo. This identity included menu systems, promotional materials for table tops and bar tops, uniforms, as well as the written voice of the restaurant.

Jackie Blue’s written voice boasted such phrases as “Forking Amazing” when they won the four forks award, and “Simple Cuisine with a Broad Vocabulary” to explain the vibe of the restaurant.

Once opened, Vigor was responsible for developing special event materials and promotions. One such event was a beer dinner with the infamous Troegs Beer. Vigor named the event and built a package of promotional ads that boosted the buzz and sold out the dinner in days.

Date

2016

Format

Cafe, QSR, Quick Service Restaurant, Coffee Shop

Team Size

Client: 2  / Vigor: 3

Location(s)

2 / Atlanta, GA

no responses
ShoreFyre Fresh Grill & Bar
27/07/14

ShoreFyre Fresh Grill & Bar

Restaurant Branding & Marketing

ShoreFyre Fresh Grill & Bar

Having to pull away from a failing franchise brand, the owners of a Waikiki mainstay needed a restaurant brand and concept that would sink in with locals and tourists alike. Vigor was tapped to create a cross-culture experience that would encapsulate the Waikiki atmosphere.

ShoreFyre fast casual restaurant branding by Vigor

Challenge

One of the last locations to still be operating under the brand of a failed franchise system, the ownership of this Waikiki staple had a number of issues to overcome and traverse with a rebrand.

  • Create a fresh restaurant concept that would appeal to the local and tourist markets. The tourist market spanned primarily Japanese and Americans, and needed to speak to both.
  • Reconfigure the restaurant’s offering to successfully pull in beach-goers for breakfast, lunch and dinners.
  • Develop a name and brand identity for the restaurant that would be unique, noticeable and memorable in the overcrowded Waikiki space.

Key Insights

Although there are plenty of food options in Waikiki the market still craved that hole-in-the-wall, secret spot that served delicious food and drinks. Everyone wants to be in-the-know and the restaurant’s location offered that off the beaten path escape that would entice explorers while servicing locals with that “break da mouf” food they’d brag about to everyone. If we could create a name and identity that would scream “beach” without being hokey, while crafting an overall look and feel that would easily become a special part of anyone’s vacation, we knew we’d have a successful concept.

Solution

We took inspiration from classic and modern imagery of Waikiki and Hawai’i. We wanted to combine the beauty of the beach and Hawai’ian culture with the ownership’s love of delicious food and drink. The resulting name was ShoreFyre, a combination of a play on a classic word meaning “guaranteed” mixed with homophones to inject beach-related verbiage. With the name the Vigor team conjured up imagery of beach barbecues, fire, and the ocean with a subliminal guarantee of goodness.

The name and inspiration spawned more imagery that fueled the design team’s strategies. Wood textures, iconography inspired by Waikiki lifestyle, and combinations of cool, warm, and sand colors collided to create a graphic language truly owned by the brand. The design elements were easily used to expand every touch point for ShoreFyre thereby creating unique, memorable elements that worked in unison to tell the brand’s story.

From website through takeout packaging, digital menu boards to printed promotional signage, the ShoreFyre brand identity design has become a gem in the Waikiki brandscape.

Date

2014

Format

Fast Casual

Team Size

Client: 2  / Vigor: 3

Location(s)

Honolulu, HI

ShoreFyre fast casual restaurant branding by Vigor
ShoreFyre fast casual restaurant branding by Vigor
ShoreFyre fast casual restaurant branding by Vigor
ShoreFyre fast casual restaurant branding by Vigor
ShoreFyre fast casual restaurant branding by Vigor
ShoreFyre fast casual restaurant branding by Vigor
ShoreFyre fast casual restaurant branding by Vigor
no responses
Industry Tavern
12/12/13

Industry Tavern

Restaurant Branding & Naming

Industry Tavern

When Vigor was tapped by an Atlanta local, successful restaurateur, we weren’t given much direction except he wanted a place that he’d like to hang out in. Located in a notoriously difficult location, we had to change the preconceived notions about the troubled spot while establishing a new brand the locals would love.

Industry Tavern restaurant branding

Challenge

In addition to the troublesome location the team was challenged with creating a restaurant brand experience that would appeal to the heavily commercial, built-in traffic while attempting to entice late night visitors in the area. We needed a name that people could identify with that would be easy to remember. We needed an identity that established the restaurant as a legitimate spot where people of all ages would want to patronize.

Key Insights

One thing we can all agree on is that work can be a grind. No matter what your job, blue or white collar, employment is a common ground. We’re all a part of an industry and we all need a place where we can relax after putting in a hard day’s work. By tapping this feeling in the people we could establish this new brand as a down-to-earth place for all types of folks.

Solution

The core focus of the restaurant was to create an experience where people could take their clients for lunch, then come back to roll up their sleeves after work. The multiple day part focus of breakfast, lunch, dinner and drinks gave the restaurant maximum opportunities to optimize their revenue streams without creating a diluted brand. The Vigor team collaborated with the clients to create a selection of potential names. Eventually the name Industry Kitchen & Bar* was chosen to appeal to the working public no matter what their collar color may be.

With the restaurant’s core brand in focus, the Vigor team set out to design key elements of the identity and interior experience. The brand’s core logo* was a graphic representation that leverage key mnemonic devices that trigger keywords like craft, beer, and industrial chic gastropub. The industrial chic direction was pulled into the interior design of the restaurant as well as the restaurant’s threshold design.

Other key brand identity elements for the restaurant sought to communicate an old-fashioned, industrial era feel from design through tone of voice, and into the website and interiors. Vigor was responsible for the creative direction of the restaurant’s bar design, key lighting fixtures, furniture, threshold and the Coca-Cola mural.

* – Eventually the name was changed to Industry Tavern and the logo altered by an in house designer.

Date

2013

Format

Full Service, FSR, Bar

Team Size

Client: 2  / Vigor: 4

Location(s)

Atlanta, GA

Industry Tavern restaurant branding menu design and interior design

Project Notes & Results

Industry Tavern opened in early 2014 and continues to operate with a growing list of loyal customers.

Industry Tavern restaurant branding marketing poster design
Industry Tavern restaurant branding food photography
Industry Tavern restaurant branding
Industry Tavern branding restaurant website design
Industry Tavern restaurant branding pizza photography
no responses
Bazaria (Bezoria) Restaurant
05/11/13

Bazaria (Bezoria) Restaurant

Restaurant Branding & Marketing

Bazaria (Bezoria) Restaurant

A successful franchisee of two restaurant brand concepts decided it was time for him and a partner to explore building their own experience. Levantine/Middle Eastern cuisine in a fast casual format was the vision. They teamed up with Vigor to put their vision into reality.

Bazaria Bezoria mediterranean fast casual restaurant branding and design

Challenge

Starting with a clean slate is always an excellent opportunity. With little competition in the Atlanta market, and a team of restaurant veterans behind the helm the challenge was focused and attainable.

  • Find a way to creatively communicate the cuisine without using “Middle Eastern” due to negative connotations the term possesses in market
  • Establish a passionate purpose for the new restaurant brand that would help focus design and operations decisions and drive future growth
  • Use the passionate purpose to create a name and brand identity for the new restaurant experience
  • Furnish the team with key assets to be used throughout marketing, interior design, and various other brand touch points

Key Insights

The new restaurant had only cuisine to focus their efforts on. They were passionate about bringing this cuisine to the Atlanta market, but doing it in a way that would make it hard for others to grab market share away from them. By using Vigor’s proprietary restaurant branding process, the team was able to dig deep into what made the owner’s so passionate about Levantine food. For them eating the food was akin to visiting one of the legendary marketplaces in the Middle East and Levantine area. These marketplaces were full of spices, colors, aromas, textures, and energy not found anywhere else. In this emotion was where the passionate purpose was found.

Solution

The brand’s passionate purpose, a flavorful journey through Eastern Mediterranean cuisine, set a laser site on instilling the Middle Eastern marketplace as the epicenter of the brand. We needed to take this marketplace idea and modernize it into a restaurant experience unlike any other.

Starting with the restaurant’s brand name, the Vigor team got to work on deeper research on the marketplaces historical and modern. These marketplaces went by other names: bazaars, tsouks, and markets. Throughout history there have been many of them, but the most renowned was a tsouk in Damascus called Bezorya (sic). By combining the tsouks name with a more common term, Bazaar, the Vigor team had created a name that was easy to say, spell, and remember. Bazaria was born.

The more tedious challenge was to create a way to explain the cuisine without saying “Levantine” or “Middle Eastern.” Levantine was a relatively unknown geography to the Atlanta market, and Middle Eastern had negative connotations and feelings that could’ve deterred people from trying the new restaurant concept. Our solution was to list out the three major menu items of which the team was most proud: pita bread, kebabs, and shawarma.

Bazaria Bezoria mediterranean fast casual restaurant branding and design

The key insights, research, and passionate purpose all fueled the design of an identifying mark that captured the bazaar experience in a fresh, distinctive way. A series of charms were designed and positioned into a circle surrounding a hand-drawn script typeface that would become the visual battle-cry for Bazaria. These charms also created a visual language the brand could own.

The brand color palette was a pastel version of common colors of spices found in Middle Eastern tsouks. It translated well into other marketing and design elements including interiors, advertising and website.

With the selection of suggested brand typography as the final touch, the Vigor team furnished Bazaria with all the elements necessary to go to market, activate their brand, and start operating with a fresh, vibrant, memorable brand identity and purpose.

Date

2013

Format

Fast Casual, QSR, Quick Serve

Team Size

Client: 2  / Vigor: 3

Location(s)

Atlanta, GA

Bazaria Bezoria mediterranean fast casual restaurant branding and design
Bazaria Bezoria mediterranean fast casual restaurant branding and design
Bazaria Bezoria mediterranean fast casual restaurant branding and design
Bazaria Bezoria mediterranean fast casual restaurant branding and design

Project Notes & Results

  • Bazaria opened in late 2014 in Midtown Atlanta after securing a prime retail location.
  • For reasons not communicated, the ownership decided to change the name of the restaurant to Bezoria and also changed the corresponding logo design. The strategy remains intact.
Bazaria Bezoria mediterranean fast casual restaurant branding and design
Bazaria Bezoria mediterranean fast casual restaurant branding and design
no responses
Babaziki
01/10/13

Babaziki

Restaurant Branding & Naming

Babaziki

When one of the largest operators of Papa Johns franchises in the United States wanted to create their own, innovative fast casual restaurant brand, they tapped the restaurant branding experts at Vigor to turn the vision into a reality.

Babaziki restaurant branding strategy and naming by Vigor

Challenge

  • Guide the team through restaurant strategy process to develop a compelling brand positioning focus and passionate purpose
  • Use the core brand platforms to drive the design of the restaurant brand naming, identity, and presentation
  • Create a brand presentation for investors and property management companies to help land prime leased space
  • Furnish client team with foundational brand attributes to guide other partners appropriately to build the brand cohesively

Key Insights

The market was trending towards healthier eating. They wanted ingredients and superfoods that would help them either maintain or lose weight, while enriching their overall health. One of the naturally healthy cuisines in the world is Mediterranean and the news about this had been increasing in frequency thereby indoctrinating the market with the knowledge and demand. Going solely Greek in direction would be a mistake as the restaurant would miss the rest of the Mediterranean cuisine where key superfoods and healthier spices existed. Therefore, a bridge across the Mediterranean was the right choice and the new restaurant brand had to inherently communicate that unique approach effectively.

Solution

The strategy for the client’s vision was to pinpoint the unique elements that would set it apart from competing brands who’s popularity was growing. They wanted to not only ride the wave, but also help create it with a fresh take on this trending cuisine and format. We started by guiding the team through our process. This resulted in one clear fact: The team and chef had a passion for exploring everything the eastern Mediterranean had to offer.

With exploration as our guiding light we started crafting unique, memorable names the brand could own across the board. Three key names were netted out to be presented. All three had attributes of excellence. They were easy to read and pronounce, and they uniquely hinted at a particular vibe for the experience.

The winning name was Babaziki, a melding of two words that were inherently Mediterranean foods: baba ghanoush and tzatziki sauce. Not only did this literally read as “food,” it also had linguistic attributes that were fun and lively. The name Babaziki added fuel to the brand strategy.

Babaziki’s brand identity started with the logo design. The Vigor team’s approach was to infuse classic Mediterranean elements to root the brand in that exploration passion. Tiles, textiles, and architectural treatments inspired the team with colors, graphic forms, and typography. Our three logo designs for the restaurant encapsulated the Babaziki experience and vibe excellently.

Finally, the Vigor teamed pulled together a brand presentation with mockups of interiors, potential facade designs, and potential menu layouts to help tell the visual story of Babaziki to property management companies. The goal was to secure prime real estate for this fast casual restaurant’s flag ship location.

Date

2013

Format

Fast Casual, QSR, Quick Serve

Team Size

Client: 4  / Vigor: 4

Location(s)

Greenville, SC

Babaziki restaurant branding strategy and naming by Vigor
Babaziki restaurant branding strategy and naming by Vigor
Babaziki restaurant branding strategy and naming by Vigor
Babaziki restaurant branding strategy and naming by Vigor
no responses
ViewHouse Restaurant & Bar
17/03/13

ViewHouse Restaurant & Bar

Restaurant Branding & Naming

ViewHouse Restaurant, Bar & Rooftop

A seasoned veteran of the nightlife industry in Denver had his sights set on a new location and a concept outside his comfort zone. Marketing and building clubs are one thing, but restaurants are a different breed. He sought the restaurant branding experts at Vigor to offer a new view on this soon-to-be Denver landmark.

ViewHouse restaurant and bar branding, naming and design in Denver Colorado

Challenge

Never having visited the Denver market, the Vigor team was challenged to develop a name and identity for the new restaurant concept that would resonate with the population. The new restaurant had to properly portray and convey the unique experience while building intrigue. Furthermore it had to look completely different from the nearby, longstanding competition. Our work was cutout for us.

Key Insights

Denver had plenty of clubs, and a number of dive bar experiences, but what it really lacked was that in between experience. The market yearned for a restaurant and bar that would have a fun energy with craft food and beverages, all in an environment primed with views and sports.

Solution

The power of Vigor’s proprietary restaurant branding process was utilized in the development of ViewHouse’s brand. Starting with extensive interviews and market research, Vigor developed the brand’s core brand platforms upon which the identity was built. Before jumping into the look and feel, however; Vigor leveraged the insights to craft a number of potential names. The winning name, ViewHouse, set the stage for a compelling brand identity sparked by Vigor’s design excellence.

In the month’s leading up to the opening of ViewHouse, the Vigor team worked diligently on creating aggressive advertising and marketing messaging. One-liners like “New Views, New Brews” and “ViewHouse = Your House” stuck in the market’s minds effectively building buzz and interest.

After developing the key touch points and setting the standards for design and brand, Vigor oversaw the creation of other marketing elements done by the in house. To date, Vigor’s restaurant brand experience is often tapped to ensure the restaurant stays in-brand and effective.

Date

2013

Format

Full Service, FSR, Bar

Team Size

Client: 4  / Vigor: 4

Location(s)

Denver, CO

ViewHouse restaurant and bar branding, naming and design in Denver Colorado
ViewHouse restaurant and bar branding, naming and design in Denver Colorado
ViewHouse restaurant and bar branding, naming and design in Denver Colorado
ViewHouse restaurant and bar branding, naming and design in Denver Colorado
no responses
Seven Hens
22/11/12

Seven Hens

Restaurant Branding & Naming

Seven Hens

“Do you know what a Schnitzel is?,” a voice says on the telephone line. “Yes, we love it!,” we replied quite emphatically. “Well, we want to open a restaurant based on it. So, where do we go from here?” That was the first call with the guys from a restaurant that would become known as Seven Hens.

Seven Hens (7 Hens) restaurant branding and marketing by Vigor

Challenge

We may have known what a schnitzel is, but that doesn’t mean the marketplace does. Our largest hurdle would be educating the public on the cuisine while concurrently building new trials and establishing a strong brand presence from the start.

Key Insights

Although schnitzel was unique, that wasn’t necessarily a good thing. Competition reduces the need for education when it comes to brand awareness and communications. For Seven Hens we had to create intrigue in our audience in order for them to want to learn more. We knew that wanderlust runs deep within a large portion of the millennial market, so tapping that emotion and tying it to the culinary picture would be a good way to education and entertain simultaneously.

Solution

Through our proven restaurant branding process, we were able to extrapolate the key elements that made Seven Hens truly different beyond the fact that schnitzel hadn’t yet landed in Atlanta. We identified the passion of the brand and created a strategy to bolster it and communicate it starting with the name.

The schnitzels were going to be inspired by world cuisines. Seven countries would be represented. In order to keep the concept away from other chicken-focused concepts, we decided using the word “chicken” in the name would be a no-go. Instead, we implied the higher quality of bird used in the food, along with the seven countries in a memorable name: Seven Hens.

The name allowed the creative team to design a logo that “said” Seven Hens visually. With the logo as a base, the brand was developed across every touch point possible. Rather than slapping logos everywhere, the Vigor team approach each opportunity as a new way to extend the brand’s voice visually.

Imagery like chicken wire patterns, black washed wood, white washed wood all were pulled in to nod towards common hen house materials without being blatant. This created an Americana feel that served as a strong basis for injections of cultures much like America’s melting pot population.

Date

2012

Format

Fast Casual, QSR, Quick Serve

Team Size

Client: 3  / Vigor: 4

Location(s)

Atlanta, GA (2 Units)

Seven Hens (7 Hens) restaurant branding and marketing interior design by Vigor
Seven Hens (7 Hens) restaurant branding and marketing interior design by Vigor

Results & Project Notes

Seven Hens opened to the public July 13th, 2012. Already the logo has been selected for inclusion in the Communication Arts 2012 Design Annual published September of 2012 as well as the second volume of I Heart Logos.

The brand has expanded to two units in the Atlanta Metro area with franchising and other units in the works.

Seven Hens (7 Hens) restaurant branding and marketing by Vigor
Seven Hens (7 Hens) restaurant branding and marketing website design by Vigor
Seven Hens (7 Hens) restaurant branding and marketing interior design by Vigor
Seven Hens (7 Hens) restaurant branding and marketing packaging design by Vigor
Seven Hens (7 Hens) restaurant branding and marketing menu design by Vigor
Seven Hens (7 Hens) restaurant branding and marketing by Vigor
Seven Hens (7 Hens) restaurant branding and marketing menu design by Vigor
no responses
Kitchen Eatery
08/07/12

Kitchen Eatery

Restaurant Branding & Naming

Kitchen Eatery

When some investors got their hands on real estate on the corner of the busiest intersection in the Chicago metro area, they knew they had a goldmine in the making. The previous restaurant had failed after decades of existence and couldn’t be reopened with the same offering or name. To see success it had to be rethought and invigorated.

Kitchen Eatery restaurant branding by Vigor in Chicago, Illinois

Challenge

Having the busiest intersection in Chicago at your fingertips is a great start towards a success restaurant brand. The previous concept had been a local staple, but failing after years of operation. That brought two challenges to the table: 1. The new concept had to capitalize on that local, neighborhood love, but with a different name and concept. 2. They had to shed the stigma from the failure of the previous concept.

Solution

The restaurant branding process helped focus the team on the restaurant’s true offering. We leveraged that intelligence to develop a selection of names and brand identity directions. We landed on a retro style look with a contemporary flavor in the name and identity for Kitchen Eatery.

The retro style helped leverage the neighborhood feel, while the modern angle created a fresh image and experience. The new look was immediately applied to menus, signage, and, of course, the interior design and architecture. Vigor handled the main restaurant brand touch points design then oversaw the other pieces of the puzzle like interior and architecture, social media, etc.

Date

2012

Format

Full Service, FSR, Breakfast, Midscale

Team Size

Client: 3  / Vigor: 4

Location(s)

Chicago, IL

Kitchen Eatery restaurant branding by Vigor in Chicago, Illinois
Kitchen Eatery restaurant branding by Vigor in Chicago, Illinois
Kitchen Eatery restaurant branding by Vigor in Chicago, Illinois
no responses