Restaurant website & digital strategies

Digital experiences that create new means of participation

Fresh to Order / Website design & strategy

We freshened up this fast casual restaurant chain’s digital strategy and identity starting with the website experience to better tell their fresh, chef-crafted story.

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Fresh To Order website design and strategy by Vigor

The days of the brochure website are dead. When a person visits your restaurant’s website they want information, yes, but they want something so much more. Your guests want a way to participate deeper with the restaurant brand in new ways that are unexpectedly delightful and relevant to the unique personality of the brand. It’s in these moments where the biggest opportunity to move the visitor from emotionally neutral to engaged, interested, and, eventually, advocates.

“Apps” are the buzzword of the decade, but, just like everything else with a brand, they’re only as important as the relevancy of their content and functionality. Having an App doesn’t nothing for a brand if there isn’t a higher purpose and reason. It’s that focus that drives how we approach application design and development for restaurant brands.

Restaurant Digital Strategy Projects

Latest Work

Whether it’s rethinking a brand’s website, or developing an innovative approach to mobile apps, the Vigor team creates engaging, participation-focused digital experience strategies. Because it’s not about simply having a website or app, it’s about how those touch points enhance the lives of people and tell the brand’s story effectively. At Vigor, we help craft digital ecosystems and strategies that realize maximum potential of your restaurant brand’s opportunities.

If you’re ready to create a concerted strategy between your multiple digital real estate touchpoints, let’s talk.

Website Design & Strategy

Focus on crafting not just another website, but web experiencesthat get visitors to engage, participate and convert into a brand advocate. With vibrant content that tells a story and bespoke design, all built on a sound strategy with real business goals.

  • Research
  • Persona Creation
  • Information Architecture
  • Site Mapping & Wireframing
  • User Experience Design (UX)
  • User Interface Design (UI)
  • Website Design & Creative Production
  • Content Development & Creation
  • Responsive / Mobile-First Design
  • Content Management Systems (CMS)

Application Design & Strategy

Applications, whether mobile, desktop, or hybrid, require a user-first level of thinking to ensure they enrich lives and experiences with the brand. At Vigor, we take this user-first approach to create apps that streamline the way people interact with your brand.

  • Market Research
  • Persona Creation
  • Userflow Mapping
  • Wireframing
  • Information Architecture
  • User Experience Design (UX)
  • User Interface Design (UI)
  • Version Strategy
  • Launch Strategy

Content Marketing & Story Telling

Content is king. This adage is reinforced daily. The content on your digital experiences need to tell the brand’s story in invigorating, fresh ways. From video to written copy, we craft content that gets digested by the audience.

  • Content Strategy
  • Motion Design
  • Storyboarding
  • Script writing
  • Asset Creation & Curation
  • Copy writing
  • Search Engine Optimization (SEO)
  • Blogging & Brand Journalism