Restaurant startup branding & concept development

Designing fresh, innovative brands that connect with people viscerally

GRYLT / Fast casual restaurant branding

From naming through identity, marketing, and growth, we invigorated this fresh and healthy fast casual restaurant with an iconic experience.

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GRYLT restaurant branding, naming and marketing in Honolulu Hawaii by Vigor

Startup is the toughest part of any business let alone one as notoriously turbulent and highly competitive as the restaurant and beverage industries. Launching a new concept successfully requires numerous elements to converge in unison. New brands require in depth analysis of the audience, core beliefs, geography, and an acute understanding of true points of differentiation from rational to emotional. Simply jumping into design without the basis of strategic foundations is a recipe for disaster. Disaster is the last word any would-be restaurateur and brand manager wants to hear.

Successful brands are crafted from the ground up and lived from the top down. At the foundation is a promise and a passion for something greater than just good product, good service. At the top is an iconoclastic design; a flag waved high and proud that uniquely represents that passion. At the heart is a belief in something greater; a vision for how this brand will change the world around them every day.

Restaurant Branding & Concept Development Projects

Latest Work

At Vigor, we’re adept at crafting brands under a unified front, built on a passionate foundation. We know how to cultivate pride, passion, and strength throughout a brand from the top down, throughout every employee, and into the fans that make the brand live and breath. We use this brand drive to fuel creative and design that destroys ordinary thinking. From brand logos through menu suites and packaging, into digital touch points – all elements in work in unison to speak the same language verbally and visually, extending the brand into new horizons. That’s branding with Vigor.

Whether QSR, fast casual, full service, or food truck, if you’re thinking about, or at the threshold of, starting a new restaurant brand, let’s talk.

Brand Positioning Strategy

Without a strategy design is just decoration, and operations are at the whim of anyone with an idea. Both are dangerous ways to operate. At Vigor we define and create strategies rooted in the “Why” of your brand.

  • Market Research
  • Audience Definition
  • Brand Definition
  • Brand Architecture
  • Brand Naming
  • Brand Voice
  • Philanthropy & Cause Marketing

Brand Identity Design

How you look is everything. Creating the look of every touch point of your brand based on a sound, focused strategy creates the most powerful brand experiences and most memorable brand identities.

  • Concept Development
  • Interior Design
  • Signage Systems
  • Logo Design
  • Brand Naming
  • Product & Packaging Design
  • Menu Systems
  • Apparel, Merchandise & Uniforms
  • Website Design
  • Digital & Social Media

Brand Launch & Activation

Focused on creating fresh launch experiences and driving enticement through innovative marketing, we build the buzz required to create a huge wave of attention and traffic. Post launch we craft new ways of maintaining ongoing momentum for brands wishing to grow.

  • Publicity & Event Planning
  • Go-to-Market Strategy
  • Team Onboarding & Training
  • Implementation
  • Post-Launch Marketing Strategy
  • Brand Management