We rejuvenated a love for this iconic southern brand by getting the people re-engaged through digital and physical channels.
No one remembers the safe and expected. They don’t recall that marketing campaign that looked and sounded like everything else. In a world where people are barraged with marketing messages every second, of every day, only the rebels who dare to break the mold get attention.
We think that marketing should be strategically rebellious, brave, and emotionally charged. We believe when a brand dares to go against the grain with a reason that’s authentic to its foundations, it connects with the human condition and people will pay attention. When a brand’s marketing is charged with authentic passion people will flock to participate with it, experience it, then wear it across their chest with pride. Passion begets participation which begets advocacy.
But that only happens when a brand’s passion is in line and authentically owned.
With a focus on creative strategies, expert activation and a rebellious spirit, we build successful marketing and advertising initiatives for restaurant brands. Whether it’s rethinking digital strategies to funnel customers to conversions, or crafting new cross-channel marketingcampaigns that change the game, we do it one way and one way only: with Vigor.
Focus on getting people interacting with your brand across all touch points. A media anything, idea everything approach to fresh marketing and advertising programs is what we bring to the table whether it’s above the line or below.
From search engine marketing to social media community management, Vigor is adept at creating and activating digital strategies for restaurant and food brands that get results.
Events put the people directly in contact with the brand. Whether it’s a grand opening of a restaurant, or tasting events for a spirits brand, Vigor creates new experiences they’ll never forget.