beverage and restaurant branding, marketing and interior design in Atlanta, Georgia

About Vigor

Quick Skinny

Vigor is a niche group of branding and marketing experts with big thinking and innovative strategy as our driving force. For over 10 years we have been collectively shaping the restaurant and beverage industries with fresh, new concepts, iconoclastic branding design, and innovative marketing strategies that challenge convention. We push the envelope. We think big and deliver even bigger.


Pulling together a team of experts is easy. Getting them to work together is the hard part. Through the 10 years of Vigor’s existence, many things were learned. One tried and true fact stuck out for owner Joseph Szala, new thinking had to be injected into the restaurant and beverage industries.


Joseph Szala

Founder/Creative Strategist

Cheryl Yul, interior designer and project manager

Cheryl Yul

Project Manager/Interior Designer

Jeronimo Herrera designer and creative

Jeronimo Herrera


Cyrus Keefer culinary consultant and chef

Cyrus Keefer

Culinary Consultant/Chef