QSR, NRN & Campaign all publish new articles penned by Joseph
01/02/17 Branding & Marketing Strategy , In the press # , , , , , , , , , , ,

QSR, NRN & Campaign all publish new articles penned by Joseph

2017 has started off with a bang. Our work has been recognized by industry leading publications, GD USA and Print, and over the last couple weeks restaurant and advertising industry publications have shared our thinking. We’re constantly pushing the envelope here at Vigor, and part of doing that is having a finger on the pulse of people’s behaviors and how it affects the restaurant and beverage industries. Both industries are constantly fighting in a sea of sameness; vying for just a modicum of attention from key markets. Whether startup, or growing brands, understanding how your brand fits into their world is paramount for success. The three articles recently published cover some key issues facing restaurant and beverage brands, today. Have a read, and please share if you enjoy.

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Why Are Beer Brands Still Ignoring Women?

Campaign Magazine

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4 Ways Restaurants Can Win Over Generation Z

Nation’s Restaurant News & Restaurant Hospitality

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The New Rules for Naming Your Restaurant

QSR Magazine

 

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