As the craft beer and spirits world reaches its tipping point, standing out in the crowd is becoming more difficult than ever. The fact becomes quite clear that handling your craft brewery startup’s branding tasks is a risky move. Continuing with your current, possibly dated look is also not going to fly. I sat with Ryan Wheaton to discuss how would-be breweries, and existing breweries can go about identifying, vetting, hiring, and working with brand identity studios. From the big guys to the small freelancers, there are things to expect and areas to scrutinize to ensure that your brewery is setup for success, and stays ahead of the pack.
Listen on iTunes, on the Branding Brews Podcast website, right here: