In the wake of the John Schnatter fallout, we take a look at why the “brand spokesperson” exists in today’s world. It’s a tempting proposition to bolster authenticity and give a brand human-feel, but the desired effects are rarely realized. In the case of Subway and Papa John’s, one quickly sees the risks of using spokespeople can be way worse than the rewards.
We wrote an in depth article about the topic and the nuances of the strategy. QSR Magazine saw fit to publish it for the world to read. Click here to read the article on QSR Magazine »