How to create an on-brand restaurant interior design

Creating an interior design that reflects a restaurant’s personality traits is crucial to its success. It creates visual consistency from what consumers are discovering online and in advertising, and in real life. But designing on-brand interiors for restaurants is more complicated than picking out matching colors and furniture. It involves creating an immersive experience that […]

Successful Restaurant Marketing In 10 Easy Steps

After approximately 20 years of being involved in every aspect of the restaurant business from serving to being a one-person marketing department, I’ve seen first hand what successful restaurant marketing looks like. I have worked in national franchises, regional chains, and locally-owned restaurants that tripled in units. I grew from marketing brand manager into assisting […]

7 Restaurant Instagram Marketing Tips for 2021

2021 is just around the corner, and with the new year comes new ways of connecting with potential patrons and curating branded content. Instagram is quickly becoming the most invaluable methods brands have to grow their audience and interest consumers. Within the restaurant industry, it’s all about elevating the experience. While the end goal is […]

Holiday Marketing During COVID

We have witnessed first hand what losing a season can do to our service industry, and we should take what we learned and apply it to prepare for the upcoming months. So many restaurants look forward to the holiday season with packed out corporate holiday lunches, dinners, EOY banquets, family and friends gathering, and out […]

Welcome Rachita Vasandani, Jr. Copywriter

Rachita’s sense of humor made her stand out from the crowd during our search for our next Jr. Copywriter. Her resumé had us laughing out loud (who knew “bolding words” in Microsoft skills could make such a great impression.) That lighthearted humor and confidence made us sure that she would fit in with the rest […]

Welcome JP Myler, Marketing Strategist

JP joined the Vigor team earlier this year to head up the marketing strategy for our key client accounts. Since joining the team, JP has played integral roles in building the brands across marketing channels for companies like eegee’s and Erik’s DeliCafé. Her keen sense of what’s trending and your ability to “listen” to data […]

Welcome, Joi Byrd, Project Manager

Joi joined the herd in early 2020 as a Project Manager. And wow, it was a great way to kick off the year! For starters, Joi brings an agency background and has organized complex creative events and experiences. Those organizational skills, plus her passion and attention to detail made her a perfect fit for our […]

Using Social Media to Attract Top Restaurant Talent

Let’s flip the script in this article. It’s no secret that employers look at applicant’s social media profiles before calling for an interview. But if you are leading a brand right now and/or in charge of marketing your company to attract employees, go look at any of your social handles right now. No, seriously, I’ll […]