How to use sensory marketing for your restaurant
Think about the times you have picked up on a scent and it reminded you of someone or something in your past. Or those late nights you stay on instagram for an absurd amount of time scrolling through Mukbang videos even if you absolutely hate the sound of people slurping noodles and crunching various fried […]
3 Ways Hotel F&B Can Dominate Post-Pandemic
The game has changed, and as the pandemic subsides and travel picks back up, how can hotels dominate with their food & beverage offering?
Bull in a China Shop: Daring to break the rules
The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a place full of breakables. Tragedy ensues. The phrase is used to describe someone who’s reckless and clumsy, crashing through something with no regard for the destruction caused. The earliest recorded […]
Learnings from the Super Bowl: Advertising may be dead
Ah… the Super Bowl. The event of the year where everyone gets that one (highly expensive) shot to put forth an ad that people will actually watch. In years past we’ve had many winners and losers – what the hell was Monkey Baby Puppy, Mt. Dew? We’ve had the notable, and the forgettable. So, what […]
7 pivotal trends for restaurants in 2021
It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has been, and continues to be, decimated by the pandemic and political leadership. Just because the calendar popped into a new year, doesn’t mean the challenges stop. yes, the pandemic is […]
The major thing missing from most restaurant brands
In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]
Job Opp: Jr. Copywriter & Social Strategist
Do you fight to dedangle participles, and disarm subject-verb disagreements? Do you harbor pet peeves about prevalent grammatical mistakes? Are you convinced the term “Grammar Nazi” is rude and unfair for a cause as noble as elevating one’s command of the English language? Do you dream of brunches and revel in delicious lunches? Well, we’re […]
Quit skinning the ‘Skins. This was the right move.
In response to cultural and political pressures, the team formerly known as the Washington Redskins, decided to finally change their name. And the people cheered. Then a few weeks later, they announced a temporary name for 2020-21 season – drumroll – the new name for Washington’s football team is “The Washington Football Team.” Cue the […]
Three benefits of strong social media marketing for restaurants beyond sales and traffic
More often than not, when I get into a conversation about social media marketing for restaurants, there are numerous pushbacks. “Social doesn’t drive sales and traffic” and “what good is engagement if sales don’t increase” are usually top responses in a mix of many other perceptions that devalue social media’s role in the restaurant marketing […]
Natalie Suarez, Art Director/Designer
Natalie joined the herd at Vigor back in 2018 as a designer. She brought with her an array of design and creative talents that immediately added a positive impact on key client accounts. Her thinking and unique approach to absorbing strategy and developing brand identities and marketing creative has influenced or lead many of Vigor’s […]