Job Opp: Jr. Copywriter & Social Strategist

Job opportunity at branding agency

Do you fight to dedangle participles, and disarm subject-verb disagreements? Do you harbor pet peeves about prevalent grammatical mistakes? Are you convinced the term “Grammar Nazi” is rude and unfair for a cause as noble as elevating one’s command of the English language? Do you dream of brunches and revel in delicious lunches? Well, we’re […]

Quit skinning the ‘Skins. This was the right move.

Why the Washington Football Team's temporary rename is the right move

In response to cultural and political pressures, the team formerly known as the Washington Redskins, decided to finally change their name. And the people cheered. Then a few weeks later, they announced a temporary name for 2020-21 season – drumroll – the new name for Washington’s football team is “The Washington Football Team.” Cue the […]

Three benefits of strong social media marketing for restaurants beyond sales and traffic

Social media marketing for restaurants illustration

More often than not, when I get into a conversation about social media marketing for restaurants, there are numerous pushbacks. “Social doesn’t drive sales and traffic” and “what good is engagement if sales don’t increase” are usually top responses in a mix of many other perceptions that devalue social media’s role in the restaurant marketing […]

Natalie Suarez, Art Director/Designer

Natalie Saurez, designer spotlight

Natalie joined the herd at Vigor back in 2018 as a designer. She brought with her an array of design and creative talents that immediately added a positive impact on key client accounts. Her thinking and unique approach to absorbing strategy and developing brand identities and marketing creative has influenced or lead many of Vigor’s […]

Pastry Arts Magazine: Pastry Summit is Open!

PastryArts Magazine Virtual Summit 2020

This past May, I had the utmost honor of participating in Pastry Arts Magazine’s virtual summit. The summit features 60+ demos, presentations, and interviews with dessert professionals on a variety of topics through an on-demand streaming platform. I took the reins on discussing “Components for Building a Successful Brand.” In my talk, I discuss the […]

Shut up and put up: How to build authenticity in restaurant brand philanthropy

Restaurant brand philanthropy strategy

I debated writing about this topic considering the state of our nation. But as we interact and consult with our clients, the same questions keep coming up. It compels me to share our approach to developing and guiding genuine philanthropy for restaurant brands. I want to make clear that this is in no way a […]

5 critical errors in building hotel brand toolkits and playbooks

Errors in building hotel brand toolkits and playbooks

In working with some of the world’s largest hotel brands (InterContinental, Delta Hotels, Even Hotels, etc) we’ve seen many toolkits and playbooks with varying degrees of effectiveness. These tools are so profoundly critical to brand success, it’s surprising to us how many fall so short of remarkable. It’s almost as if the agencies who created […]

Is Dunkin’s new holiday packaging a win? via NRN

Joseph chimes in on the new holiday packaging for Dunkin. How does it stack up against Starbuck’s classic look? Is it a hit or a miss? Read the full article on Nation’s Restaurant News, here.  Diving deeper into the subject, Dunkin isn’t the only restaurant brand that capitalizes on “the most wonderful time of the […]

3 Keys to Successful Restaurant Branding

Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil the critical elements of successful restaurant branding and how you can use them starting right now. Here are three keys to pushing your restaurant branding efforts forward: 1. Build the restaurant […]