Jun 3, 2019
Vigor moves offices!
After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home. Through months of vigorous…
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joseph
Mar 6, 2019
Vigor welcomes Lesly Washington to the team
We’re constantly building our expertise around restaurant marketing and branding. Our latest hire helps to significantly uplift our digital marketing strategy, not to mention bringing sunshine and great vibes…
Jan 11, 2019
2018’s Restaurant Instagram Wins
Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much…
Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…
I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is…
Jun 8, 2018
Farewell, Tony
If someone asked me to list 10 people I’d love to spend time with, Anthony Bourdain would have easily been top five. (In all honesty, many people have asked…
Mar 22, 2018
Here’s the real restaurant marketing silver bullet
There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many…
Feb 5, 2018
Super Bowl Advertising’s Winner? It’s a Tide Ad.
Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was Tide. Yes, Tide, the…
Jan 3, 2018
How to brand a restaurant
Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what “branding” actually means. Professionals…