Is Dunkin’s new holiday packaging a win? via NRN
Joseph chimes in on the new holiday packaging for Dunkin. How does it stack up against Starbuck’s classic look? Is it a hit or a miss? Read the full article on Nation’s Restaurant News, here. Diving deeper into the subject, Dunkin isn’t the only restaurant brand that capitalizes on “the most wonderful time of the […]
3 Keys to Successful Restaurant Branding
Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil the critical elements of successful restaurant branding and how you can use them starting right now. Here are three keys to pushing your restaurant branding efforts forward: 1. Build the restaurant […]
Why SoulCycle is in a downward spiral
SoulCycle’s brand values betrayal and why it truly affects people so deeply.
Eater.com Article: The Blobs Have Come for Restaurant Design
We recently had the honor of chatting with Gray Chapman, author/journalist who wrote a piece on the “color blob” design trend in restaurants. It was a great discussion with some points she included in the article found here: Eater.com. I wanted to expound upon the commentary a bit more. Restaurant design is certainly vulnerable to […]
Vigor hosts AIGA Buzz on 08/29/19
We’re super honored to host this month’s AIGA Buzz event with our friends at UrbanTree Cidery. AIGA Buzz is a fun get together with creatives from around Atlanta. “No speeches, no presentations—just creative people buzzing about design, creativity, and life. Students, Professionals, and Friends alike are all invited.” When & WhereThu, Aug 29, 2019 7:00 […]
Vigor moves offices!
After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home. Through months of vigorous searches with the help of TenantBase, we were able to find that home nearly across the street at a building called the Glassworks. As of June […]
2018’s Restaurant Instagram Wins
Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much value as a long-form ongoing storytelling platform that increases your brand’s reach and ability to optimize frequency. It’s THE best way to tell your story day-in […]
Joseph lends his restaurant branding expertise to Vox & Washingtonian
Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a new fast casual restaurant in Washington, DC. The second, published on Vox, speculates the real reasons for Hooters’ decline. Is it the uniform? The format? Millennials’ […]
Revolutionizing Restaurant Brand Experiences – Joseph’s talk at the FED Summit
I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the future, distant and near, of restaurant brand experiences, and how they’re changing. From bots to 3D printed food, I posed serious questions on the roles of our […]
Joseph appears on Grow Fearlessly Webinar to talk 5 tips for building your brand
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is and isn’t. Rather than get mired in the details and minutiae of the definition, I lay out five lessons derived from famous bull parables from around […]