Shut up and put up: How to build authenticity in restaurant brand philanthropy

Restaurant brand philanthropy strategy

I debated writing about this topic considering the state of our nation. But as we interact and consult with our clients, the same questions keep coming up. It compels me to share our approach to developing and guiding genuine philanthropy for restaurant brands. I want to make clear that this is in no way a […]

5 critical errors in building hotel brand toolkits and playbooks

Errors in building hotel brand toolkits and playbooks

In working with some of the world’s largest hotel brands (InterContinental, Delta Hotels, Even Hotels, etc) we’ve seen many toolkits and playbooks with varying degrees of effectiveness. These tools are so profoundly critical to brand success, it’s surprising to us how many fall so short of remarkable. It’s almost as if the agencies who created […]

Is Dunkin’s new holiday packaging a win? via NRN

Joseph chimes in on the new holiday packaging for Dunkin. How does it stack up against Starbuck’s classic look? Is it a hit or a miss? Read the full article on Nation’s Restaurant News, here.  Diving deeper into the subject, Dunkin isn’t the only restaurant brand that capitalizes on “the most wonderful time of the […]

3 Keys to Successful Restaurant Branding

Don’t worry, I won’t start this off with “a logo isn’t branding.” We’re going to presume that you know that already. Instead, I’m going unveil the critical elements of successful restaurant branding and how you can use them starting right now. Here are three keys to pushing your restaurant branding efforts forward: 1. Build the restaurant […]

Eater.com Article: The Blobs Have Come for Restaurant Design

Color Blobs design trend article on Eater

We recently had the honor of chatting with Gray Chapman, author/journalist who wrote a piece on the “color blob” design trend in restaurants. It was a great discussion with some points she included in the article found here: Eater.com. I wanted to expound upon the commentary a bit more. Restaurant design is certainly vulnerable to […]

Vigor hosts AIGA Buzz on 08/29/19

Vigor AIGA Buzz at UrbanTree Cidery in Atlanta

We’re super honored to host this month’s AIGA Buzz event with our friends at UrbanTree Cidery. AIGA Buzz is a fun get together with creatives from around Atlanta. “No speeches, no presentations—just creative people buzzing about design, creativity, and life. Students, Professionals, and Friends alike are all invited.” When & WhereThu, Aug 29, 2019 7:00 […]

Vigor moves offices!

New offices for the Vigor team

After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home. Through months of vigorous searches with the help of TenantBase, we were able to find that home nearly across the street at a building called the Glassworks. As of June […]

2018’s Restaurant Instagram Wins

Instagram wins from Vigor clients

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much value as a long-form ongoing storytelling platform that increases your brand’s reach and ability to optimize frequency. It’s THE best way to tell your story day-in […]