Hiring: Senior Designer

Senior Designer for restaurant branding

The Senior Designer at Vigor is a versatile creative talent who excels at multiple forms of visual communication. Ideal candidates are passionate about branding and design, as well as the food, beverage, and hospitality industries. They have a knack for translating strategic and business objectives into unique and recognizable creative across brand identity, long form […]

Bull in a China Shop: Daring to break the rules

Restaurant branding and marketing key: bull in a china shop

The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a place full of breakables. Tragedy ensues. The phrase is used to describe someone who’s reckless and clumsy, crashing through something with no regard for the destruction caused. The earliest recorded […]

Learnings from the Super Bowl: Advertising may be dead

Super Bowl 50 LV advertising critique

Ah… the Super Bowl. The event of the year where everyone gets that one (highly expensive) shot to put forth an ad that people will actually watch. In years past we’ve had many winners and losers – what the hell was Monkey Baby Puppy, Mt. Dew? We’ve had the notable, and the forgettable. So, what […]

7 pivotal trends for restaurants in 2021

2021 restaurant trends

It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has been, and continues to be, decimated by the pandemic and political leadership. Just because the calendar popped into a new year, doesn’t mean the challenges stop. yes, the pandemic is […]

The major thing missing from most restaurant brands

Restaurant Branding and Marketing missing element

In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]

Job Opp: Jr. Copywriter & Social Strategist

Job opportunity at branding agency

Do you fight to dedangle participles, and disarm subject-verb disagreements? Do you harbor pet peeves about prevalent grammatical mistakes? Are you convinced the term “Grammar Nazi” is rude and unfair for a cause as noble as elevating one’s command of the English language? Do you dream of brunches and revel in delicious lunches? Well, we’re […]

Quit skinning the ‘Skins. This was the right move.

Why the Washington Football Team's temporary rename is the right move

In response to cultural and political pressures, the team formerly known as the Washington Redskins, decided to finally change their name. And the people cheered. Then a few weeks later, they announced a temporary name for 2020-21 season – drumroll – the new name for Washington’s football team is “The Washington Football Team.” Cue the […]

Three benefits of strong social media marketing for restaurants beyond sales and traffic

Social media marketing for restaurants illustration

More often than not, when I get into a conversation about social media marketing for restaurants, there are numerous pushbacks. “Social doesn’t drive sales and traffic” and “what good is engagement if sales don’t increase” are usually top responses in a mix of many other perceptions that devalue social media’s role in the restaurant marketing […]

Natalie Suarez, Art Director/Designer

Natalie Saurez, designer spotlight

Natalie joined the herd at Vigor back in 2018 as a designer. She brought with her an array of design and creative talents that immediately added a positive impact on key client accounts. Her thinking and unique approach to absorbing strategy and developing brand identities and marketing creative has influenced or lead many of Vigor’s […]

Pastry Arts Magazine: Pastry Summit is Open!

PastryArts Magazine Virtual Summit 2020

This past May, I had the utmost honor of participating in Pastry Arts Magazine’s virtual summit. The summit features 60+ demos, presentations, and interviews with dessert professionals on a variety of topics through an on-demand streaming platform. I took the reins on discussing “Components for Building a Successful Brand.” In my talk, I discuss the […]