Vigor moves offices!

New offices for the Vigor team

After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home. Through months of vigorous searches with the help of TenantBase, we were able to find that home nearly across the street at a building called the Glassworks. As of June […]

2018’s Restaurant Instagram Wins

Instagram wins from Vigor clients

Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much value as a long-form ongoing storytelling platform that increases your brand’s reach and ability to optimize frequency. It’s THE best way to tell your story day-in […]

Joseph lends his restaurant branding expertise to Vox & Washingtonian

Joseph chimes in on Vox.com and The Washingtonian

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a new fast casual restaurant in Washington, DC. The second, published on Vox, speculates the real reasons for Hooters’ decline. Is it the uniform? The format? Millennials’ […]

Revolutionizing Restaurant Brand Experiences – Joseph’s talk at the FED Summit

Revolutionizing the restaurant brand experience - Joseph's FED talk

I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the future, distant and near, of restaurant brand experiences, and how they’re changing. From bots to 3D printed food, I posed serious questions on the roles of our […]

Farewell, Tony

Anthony Bourdain RIP

If someone asked me to list 10 people I’d love to spend time with, Anthony Bourdain would have easily been top five. (In all honesty, many people have asked me, and Tony was in the top five.) Unfortunately, I never had the honor, and now I never will besides time spent binge watching No Reservations […]

Here’s the real restaurant marketing silver bullet

Restaurant marketing basics and how-tos

There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many restaurateurs, brand managers, and C-level executives can’t seem to ace effective marketing. And so the conversations I have, or overhear, are ultimately akin to these one-liners: […]

Super Bowl Advertising’s Winner? It’s a Tide Ad.

Tide Ad wins the SuperBowl ad game

Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was Tide. Yes, Tide, the laundry detergent. In the myriad of Super Bowl ad spots Tide stood out with a fresh (so meta!) approach and creative delivery. In fact, they not […]

How to brand a restaurant

Before learning how to brand a restaurant, you first have to know the definition of branding. There is an astounding amount of misconception surrounding what “branding” actually means. Professionals in the creative industry are some of the worst offenders. “We’ll do your branding” and “we branded that restaurant” are phrases you hear and read often… […]

New ways for food court brands to thrive in malls – QSR Magazine

Making the mall foodcourt work for restaurant brands

Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box anchors and niche stores filled with everything from menswear to kids’ toys, the cool kids gathered in an epicenter of quick-service restaurants to see and be […]