Project Manager (Advertising & Marketing)

Restaurant branding and marketing key: bull in a china shop

“To everything. There is a spreadsheet; and a time to every task.” – Eccl-EASY-astes The project manager works with the client service team to manage all marketing communications projects for assigned clients. Involved from new business meetings and pitches through project completion, the project manager is responsible for initiating proposals and project plans, then guiding […]

Designer

Job opportunity at branding agency

The Designer at Vigor is a well-rounded mid-level talent with a love for food and beverage. The ideal design candidate is passionate and talented with an inspired work ethic. They are able to turn great ideas into engaging creative from start to finish, carrying a client’s brand story and strategy through identity, print, packaging, and […]

Copywriter

Restaurant branding and marketing key: bull in a china shop

“Nobody puts the copywriter in the corner.” – Patrick Persuadesy While that’s not a real quote from a real person, we happen to agree whole-heartedly. At Vigor, we feel that copywriters are the foundation of remarkable restaurant strategies and how they manifest visually and verbally. We expect a lot from our copywriters because we think […]

How to use sensory marketing for your restaurant

Sensory marketing for restaurant brands

Think about the times you have picked up on a scent and it reminded you of someone or something in your past. Or those late nights you stay on instagram for an absurd amount of time scrolling through Mukbang videos even if you absolutely hate the sound of people slurping noodles and crunching various fried […]

Bull in a China Shop: Daring to break the rules

Restaurant branding and marketing key: bull in a china shop

The Story We’ve all heard the phrase, “like a bull in a china shop.” The bull, being large and without grace finds himself in a place full of breakables. Tragedy ensues. The phrase is used to describe someone who’s reckless and clumsy, crashing through something with no regard for the destruction caused. The earliest recorded […]

Learnings from the Super Bowl: Advertising may be dead

Super Bowl 50 LV advertising critique

Ah… the Super Bowl. The event of the year where everyone gets that one (highly expensive) shot to put forth an ad that people will actually watch. In years past we’ve had many winners and losers – what the hell was Monkey Baby Puppy, Mt. Dew? We’ve had the notable, and the forgettable. So, what […]

7 pivotal trends for restaurants in 2021

2021 restaurant trends

It goes without saying that 2020 was a nightmare of a year for everyone around the globe. Our industry – the restaurant industry – has been, and continues to be, decimated by the pandemic and political leadership. Just because the calendar popped into a new year, doesn’t mean the challenges stop. yes, the pandemic is […]

The major thing missing from most restaurant brands

Restaurant Branding and Marketing missing element

In my time at the helm of Vigor, I’ve encountered many restaurants from small startups to large multi-national behemoths. In these encounters, the conversations inevitably end up in the golden question, “How do we get more traffic and sales?” As if it were a magical switch in a dark room that someone only needed to […]

Quit skinning the ‘Skins. This was the right move.

Why the Washington Football Team's temporary rename is the right move

In response to cultural and political pressures, the team formerly known as the Washington Redskins, decided to finally change their name. And the people cheered. Then a few weeks later, they announced a temporary name for 2020-21 season – drumroll – the new name for Washington’s football team is “The Washington Football Team.” Cue the […]