There are thousands of beverage brands vying for consumer attention and advocacy around the world. More open every day, and most make the mistake of emulating what’s already in market. Successful beverage brands – be them alcoholic or nonalcoholic – must be designed with a purpose driven approach. That purpose rests at the heart of the brand and informs every single touch points and experience from naming through bottle design, secondary packaging through digital touch points.
Maybe it’s creating a new SKU for the sake of winning awards, attracting an emerging audience, or simply turning heads. Or you could be at the precipice of launching an entire new brand of craft beer, wine, or spirit. No matter what the situation, the team at Vigor is seasoned in crafting passion-fueled strategies that drive brand naming, identity design, bespoke bottles, innovative label designs, and an over-arching ethos of challenging the status quo.