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Errors in building hotel brand toolkits and playbooks

5 critical errors in building hotel brand toolkits and playbooks

In working with some of the world’s largest hotel brands (InterContinental, Delta Hotels, Even Hotels, etc) we’ve seen many toolkits and playbooks with varying degrees of effectiveness. These tools are so profoundly critical to brand success, it’s surprising to us how many fall so short of remarkable. It’s …

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Rise of the apptroverts

Originally posted on Medium You’ve seen them. You may even be one. They’re the people at the table whose faces are glowing from their smartphones

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Avoiding the big froyo freeze

Three tips for frozen-yogurt operators to survive market saturation. Originally published on QSRMagazine.com. You can read the article here. Frozen-yogurt shops are reaching critical mass

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