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A Beverage and Restaurant Branding & Marketing Blog

Invigorate

Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…

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I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…

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In the wake of the John Schnatter fallout, we take a look at why the “brand spokesperson” exists in today’s world. It’s a tempting proposition to bolster authenticity and…

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Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is…

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This article is the third of a 5-part series about Vigor’s strategic framework. Read part two here. Imagine that you’re a brilliant computer programmer working at a shadowy tech giant….

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A few weeks ago I had the distinct pleasure and honor of connecting with now friend, Darold Pinnock. Not only is Darold a great designer and creative, he’s also…

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Jun 8, 2018

Farewell, Tony

If someone asked me to list 10 people I’d love to spend time with, Anthony Bourdain would have easily been top five. (In all honesty, many people have asked…

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We’ve been talking about cause branding and cause marketing around the office more than usual as we gear up to do some work for a few great food and…

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There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many…

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Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was Tide. Yes, Tide, the…

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