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We’re constantly building our expertise around restaurant marketing and branding. Our latest hire helps to significantly uplift our digital marketing strategy, not to mention bringing sunshine and great vibes…

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Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much…

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Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…

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I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…

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Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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Want to know more about the newest member to the Vigor team? Well, here’s a step inside the mind of our Natalie Suarez, designer and copywriter extraordinaire: What would…

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A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their work. Ms. Leah Ayer…

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Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More…

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There’s nothing quite like the feeling of winning. Especially when the competition is fierce. We are honored to announce that Graphis, a renowned design publication, has saw fit to…

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