Jun 3, 2019
Vigor moves offices!
After having hung out with our pals at Fratelli Studio for nearly three years, it came time to find our own spot to call home. Through months of vigorous…
Category
Agency News
Mar 6, 2019
Vigor welcomes Lesly Washington to the team
We’re constantly building our expertise around restaurant marketing and branding. Our latest hire helps to significantly uplift our digital marketing strategy, not to mention bringing sunshine and great vibes…
Jan 11, 2019
2018’s Restaurant Instagram Wins
Happy New Year everyone! As we look back at 2018, we took notice to some of our clients who were absolutely exceptional at leveraging Instagram. Instagram offers so much…
Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…
I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is…
Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…
Nov 10, 2017
New Talent: Say hi to Natalie Suarez
Want to know more about the newest member to the Vigor team? Well, here’s a step inside the mind of our Natalie Suarez, designer and copywriter extraordinaire: What would…
A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their work. Ms. Leah Ayer…
Jun 1, 2017
Restaurant Design & Development Magazine Article: 5 ways to bridge the branding & interior design divide
Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More…