Principal, Joseph Szala, lends his expertise to two articles about restaurant branding and naming. The first article discusses the nuances of restaurant naming and how it pertains to a…
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Agency News
I had the honor of speaking to a fantastic group of food service and equipment professionals this September in Chicago, Illinois. The focus of my talk was on the…
In the wake of the John Schnatter fallout, we take a look at why the “brand spokesperson” exists in today’s world. It’s a tempting proposition to bolster authenticity and…
Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is…
Jun 13, 2018
Joseph on The Passion Behind The Art Podcast
A few weeks ago I had the distinct pleasure and honor of connecting with now friend, Darold Pinnock. Not only is Darold a great designer and creative, he’s also…
Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…
Nov 10, 2017
New Talent: Say hi to Natalie Suarez
Want to know more about the newest member to the Vigor team? Well, here’s a step inside the mind of our Natalie Suarez, designer and copywriter extraordinaire: What would…
As the craft beer and spirits world reaches its tipping point, standing out in the crowd is becoming more difficult than ever. The fact becomes quite clear that handling…
A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their work. Ms. Leah Ayer…
We’re always excited to be included in a new publication. It’s even more validating and honoring when it’s one as notoriously brilliant as LogoLounge. This week we were honored…