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In the wake of the John Schnatter fallout, we take a look at why the “brand spokesperson” exists in today’s world. It’s a tempting proposition to bolster authenticity and…

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Branding is one of the most misconceived labels in business today. There are thousands of books on the topic, and ten times as many ideas of what it is…

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A few weeks ago I had the distinct pleasure and honor of connecting with now friend, Darold Pinnock. Not only is Darold a great designer and creative, he’s also…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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Want to know more about the newest member to the Vigor team? Well, here’s a step inside the mind of our Natalie Suarez, designer and copywriter extraordinaire: What would…

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As the craft beer and spirits world reaches its tipping point, standing out in the crowd is becoming more difficult than ever. The fact becomes quite clear that handling…

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A few months ago we sought to find a rockstar designer who could challenge conventions and bring a fresh eye to our clients and their work. Ms. Leah Ayer…

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We’re always excited to be included in a new publication. It’s even more validating and honoring when it’s one as notoriously brilliant as LogoLounge. This week we were honored…

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Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More…

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2017 has started off with a bang. Our work has been recognized by industry leading publications, GD USA and Print, and over the last couple weeks restaurant and advertising…

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