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In the press

I often get asked about how I got started with Vigor and Grits + Grids. I don’t often get asked it on podcasts until recently. Today I embark into…

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There’s something about your work getting featured on a respected media’s website. Communication Arts magazine has found our work for Urban Tree Cidery good enough to showcase to the…

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TGI Fridays launched their controversial Endless Appetizers promotion in what looked to be a desperate effort to boost sales. Alexander Kaufman reached out to me to get my opinion on…

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Originally published on FSR. Read the article on their site. For a few years, we marketer-folks were on our soapboxes touting the amazing opportunities Facebook offered restaurants, especially start-ups…

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Originally posted on FSR. Read the article here. As restaurateurs and restaurant-loving folks, we all have that dream of opening a fresh new concept that takes a community by…

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Originally published on Branding Magazine Most of us have used, or are at least familiar with using, archetypes as a way to identify and profile a core audience. There…

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