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Branding & Marketing Strategy

This article is the third of a 5-part series about Vigor’s strategic framework. Read part two here. Imagine that you’re a brilliant computer programmer working at a shadowy tech giant….

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We’ve been talking about cause branding and cause marketing around the office more than usual as we gear up to do some work for a few great food and…

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There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to one word, it’d be “results.” It seems that so many…

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Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was Tide. Yes, Tide, the…

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This article is the second of a 5-part series about Vigor’s strategic framework. Read part one here. Imagine you’ve been dating someone special for a few months. Things are…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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Originally published on Medium » I was sitting in a restaurant in San Jose not too long ago having a deep discussion about marketing and brand strategies. (Yes, this…

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As the craft beer and spirits world reaches its tipping point, standing out in the crowd is becoming more difficult than ever. The fact becomes quite clear that handling…

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