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Branding & Marketing Strategy

Unless you’re living in a sans-sports world, you were watching the Super Bowl last night. The star of the night wasn’t only Philadelphia, it was Tide. Yes, Tide, the…

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This article is the second of a 5-part series about Vigor’s strategic framework. Read part one here. Imagine you’ve been dating someone special for a few months. Things are…

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Originally published by QSR Magazine For many of us, the food court was the first place to go in a mall. Right in the middle of bustling big box…

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At a recent lunch with the Vigor team, someone brought up a chain restaurant slogan that they just couldn’t stand. It had a major cringe-factor, and didn’t communicate much….

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This article is the first of a 5-part series about Vigor’s strategic framework. Imagine that you’re preparing to interview for your dream job. As you carefully comb through your…

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Originally published on Medium » I was sitting in a restaurant in San Jose not too long ago having a deep discussion about marketing and brand strategies. (Yes, this…

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As the craft beer and spirits world reaches its tipping point, standing out in the crowd is becoming more difficult than ever. The fact becomes quite clear that handling…

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You’re reaching the launching point of a new brand and you’re anxiously waiting to unfurl the new look and brand to the world. You’re certain it will be received…

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One of the biggest causes of brands missing the mark on innovation is loss of bravery from one or all parties involved. What usually starts as bold conviction early…

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Originally published in Restaurant Design & Development magazine We’re all familiar with restaurant interiors. We’re all also familiar with restaurant brands. But over the years, I’ve noticed something: More…

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