Digital Media Buyer


Pavone Marketing Group, Inc. is seeking a Digital Media Buyer Planner to expand the digital capabilities in our fast-paced advertising agency. The ideal candidate is comfortable managing multiple online media campaigns simultaneously to drive lead generation and branding goals. They have a proven track record of optimizing online media campaigns to drive maximum ROI through an overzealous analytics approach to campaign management.


  • Interpreting marketing objectives and developing effective advertising campaigns to achieve personal, department, and company goals
  • Developing and executing digital marketing campaigns to drive awareness, traffic, and conversions utilizing a mix of PPC/paid search, paid social, retargeting, display media, etc.
  • Utilizing primary and secondary research to understand our target audience’s media habits and identify opportunities
  • Support creative with conception, development, and finalizing campaigns
  • Manage budgets and optimize CPA through effective placement and pacing strategies
  • Monitoring campaigns through robust reporting and analytics to track KPIs, optimize campaigns, and increase ROAS
  • Collaborating cross-functionally with marketing team members to maximize paid performance through other channels
  • Utilizing research tools to understand our target audience’s media habits and identify opportunities
  • Management of agencies DSPs, social and SEM campaigns. Including structure, pixels and reporting
  • Organization of digital creative assets in Google Campaign Manager and linking creative tags to our DSPs.
  • Work with account & data science team to develop in-depth analysis of active tactics both during and after campaigns
  • Manage budgets and optimize against client’s business goals and path to purchase KPIs through effective placement, frequency and pacing strategies.
  • Centro/Basis DSP set-up and optimizations
  • Facebook DSP set-up and optimizations
  • Google Ads (SEM). Keyword planning. ad and landing page recommendations. set-up and optimization of campaigns.
  • Google Campaign Manager (digital Ad server). set-up of campaigns and floodlight tags
  • Integration between Ad server and multiple sources (both programmatic and direct to publisher)
  • Experience in 3rd party data integration and 3rd party ad monitoring (i.e. fraud monitoring)
  • CPA based campaigns.


Bonus Skills:

  • other DSP experience
  • Google Tag Manager experience

  • CPG/Shopper experience

  • Google Analytics certified

  • experience in traditional media and how it works with digital objectives

  • experience in research tools like SEM Rush, MOAT or Nielsen


  • Bachelor’s degree in Advertising, Marketing, Communications, or related fields

  • Must have at least 2 years of experience in Advertising or Media Buying

  • Strong interpersonal skills; a team player, positive and innovative thinker

  • Strong written and verbal communication skills

  • Able to multitask, prioritize, and manage time efficiently

  • Attention to details

  • Strong negotiation skills

  • Able to work in a fast-paced environment

  • Knowledge of IT or software development a plus


Suggested Reading

Subject Matter Expertise

Leading the restaurant industry with branding and marketing expertise