Agency Team

Meet the Team

Creativity is one thing. Passion is another. But having creativity and passion all focused on restaurants, beverage brands, and hospitality… now that’s a win. Here are brains behind the brand and they all have an important thing in common: they do it with Vigor

Joseph Szala, Principal

Joseph Szala

Subject matter expert on the topics of branding and marketing in the restaurant industry. Multi-disciplinary wearer of many hats. Passionate about design, and loves art and photography.
Aaron Tovi, brand strategist and creative director

Aaron Tovi

Creative Director/Strategist
Profound definer of brand strategies. Director of design workstreams, and establishes processes like an engineer. Absorbs thinking, knowledge, and ideas to output the gold standard.
JP Myler restaurant marketing director and strategist

JP Myler

Marketing Strategist
Marketer extraordinaire. Organizer of ideas into paths that build brand stories. Developer of brand marketing strategies that communicate the deeper story.
Natalie Suarez, designer, copywriter

Natalie Suarez

Creator of new looks and identities. Writer of quippy one-liners and witty two-liners. Maverick at cross-discipline design and thinking.

Maria Tamayo

Designer of unique brand identities. Illustrator of artful expressions that create fresh looks. Fun, upbeat and quirky.
Joi Byrd project manager

Joi Byrd

Project Manager
In love with spreadsheets, timelines, deadlines, and order. Keeper of the plan. Informer of clients and teams.
Rachita Vasandani copywriter and social strategist

Rachita Vasandani

Copywriter & Social Strategist
A wonder of witty words and storytelling excellence. A sultan of sentence structure and diva of diction.
Theresa Ward Project Manager

Theresa Ward

Project Manager
A cultivator of culture. Enamored with processes. Keeps everything on track and glued together.


Chief Culture Pup
Cripplingly cute and friendly. Expert cuddler and uplifter of spirits. Responds to over 50 nicknames. Maintains company culture.