Our purpose

Defining life's most memorable moments

For us, this is what it’s all about. Food and beverages serve as the backdrop for life’s most memorable moments. Those moments play pivotal roles in our lives. We think there is a responsibility to design their experiences with a level of importance deserving of memory. That’s why we approach every client leading with a strategy that focuses on the person: the Patron. From that basis, we design restaurant, beverage, and hospitality experiences worth remembering.

What's with the bulls?

We believe that designing remarkable restaurant experiences requires three components: Principles, Courage, and Compassion. These three traits comprise each person at Vigor, and the agency as a whole. It’s in our spirit, and, it just so happens, these traits embody the spirit of the bull. 

Throughout human history the bull has been worshiped and lauded for its fertility, strength, and compassion. And for those reasons, our purpose has manifested in a brand that seeks to convey those traits.

From our name through our identity, we are principled, courageous, and compassionate bulls.

A look back

We’ve been doing this for over 15 years, and during that time, we’ve had the honor of designing many restaurant brands. We couldn’t fit them all into our portfolio, but here is a glimpse of what our first 10 years of life produced.