IHG + Vigor

We have the many stomachs for this

VIGOR Loves IHG

Building remarkable brand experiences with Vigor

From developing new brands to refreshing the identities and cultures of legacy experiences, Vigor is an integral partner and catalyst for new thinking that creates replicable extraordinary ideas. Whether it’s a new marketing campaign to drive visits or a new F&B experience to boost local clout, doing it with Vigor begets remarkable experiences.

Experience Highlights

For over 15 years we’ve played a pivotal role in developing new food, beverage, and hospitality brands and experiences. Here is a selection of some of the latest and most relevant case studies.

Fueling Remarkable F&B Experiences

F&B is one of the biggest opportunities for hotel brands to increase revenue. However, approaching F&B with the historic model won’t work in today’s reality. We fuel new thinking and fresh ideas into the hotel F&B space to create experiences that are locally loved, and sought out by travelers. The results are remarkable, deep experiences worth remembering.

  • 360° F&B Strategy
  • Concept Ideation
  • Storytelling
  • Naming
  • Identity
  • Packaging
  • Uniforming
  • Digital Marketing
  • Culinary & Beverage Consulting
  • Interior Design
  • FF&E
  • Activation Support
  • Menu Architecture & Design

Championing what’s next with confidence

Brand innovation can be a risky endeavor with many unknowns. Through our work and our process we make innovation feel more comfortable to foster buy-in from stakeholder groups. Our strategic framework and process builds confidence in teams to ensure innovative ideas don’t become watered down experiences.

  • Branding
  • Brand Strategy
  • Positioning
  • Naming
  • Storytelling
  • Messaging
  • Identity
  • Marketing Collateral
  • Digital Experiences
  • Advertising Campaigns
  • Owner & Franchise Toolkits
Championing what's next

Leadership

joseph-szala-principal-square

Joseph Szala

Principal/Founder
Expertise: Marketing/Branding Strategy, Advertising, and Restaurant SME
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Aaron Tovi

Brand Strategist/Creative Director
Expertise: Brand Strategy, Positioning, and Identity Design
nicole-taylor-square

Nicole Taylor

Marketing Director
Expertise: Marketing strategy, public relations
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Jeff Skoke

Business Development
Expertise: F&B Interior/Architectural Design, Menu Engineering

discuss your project

Use this form to get in touch and we’ll reach out asap. We’d love to understand the potential project, vision, and any details you can share. We’re looking forward to discussing this further.