As other areas of a metropolis rise, others begin to flail. Such is the case as the area a few blocks away from Inner Harbor, Baltimore, Maryland. Fells Point and Federal Hill boom, while the the surrounding Inner Harbor areas struggle. That’s where Vigor comes in.
Chef Cyrus Keefer asked Vigor to put together some potential directions to show the owners of the restaurant. The challenge was to depict Brasserie 10 South as a high end dining experience and entice folks to make the trip.
Vigor designed a new logo, customizable menus, website direction and potential billboard ads to help build traffic. The ads focused on establishing the restaurant a short distance from Inner Harbor and pushed it as worth the walk. The style was modern by design with a flair of upscale to entice the tourist crowd.
The new logo easily translated into an insignia which could be produced into lapel pins, cufflinks, and various other small details that would start to set the bar higher for the restaurant’s experience expectations.
With classically well-designed typography as the driver, the visuals help create a tone of voice and vibe that appropriately communicated Brasserie 10 South’s unique offering and experience.