The owner of Vigor is in New York. A project manager gets a call: “We need a logo, signage and printed menus in three days for open.” Cue the Mission Impossible music.
Time was the biggest challenge with Carmella’s. We had little time and a ton of work to get done. There were three days to create a new restaurant brand, signage and website that would tell the story of the vision successfully.
Vigor’s owner and creative director was contacted immediately. Within two hours potential logo design directions were submitted for client approval. The client responded with rapid approval and the Vigor team took it and ran.
Menus, website, and apparel were designed, approved and sent to production within hours.
Rather than waiting for the sign company’s team to book an appointment, the Vigor design team went to work applying a huge vinyl signage designs on the facade of the building in the dog days of summer. Hours of work lead to sweat on brows and unquenchable thirsts, but the job go finished and the new restaurant takeover was complete.