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Whisky Spirits Marketing

The Famous Grouse

The Famous Grouse is a tremendously popular brand in its home country, but here in the U.S., this celebrated spirit is, well, not so famous. To do this, we banked on a key truth about the human condition: everyone loves to be the find the next hidden gem; the next great classic. Vigor ventured to position the Grouse as an undiscovered treasure – ripe for the hunt – but only by those who deserve its worth.

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