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Hospitality Branding

Holbrook

Finding the inner passion

To shift a paradigm there must be a vision of solidarity throughout an organization. For Holbrook that meant finding a common belief that everyone could adopt and advocate. Through an in-depth discovery and immersion process, we were able to excavate that motivating belief and driving passion: Inspire Wonder.

Inspire Wonder is one part purpose statement, and one part call to action. Wondering is the first step in adventure. It’s the first moment where one dares to think of the imaginable to live the best version of one’s life. At the Holbrook, everyone seeks to inspire wonder in each other and those around them.

From Kilimanjaro to Kennessaw Mountain, Acworth to Antwerp

Holbrooks affinity for travel and experiencing the world on your terms fueled the creative and brand identity. The brand’s identity and tone of voice sought to inspire, uplift, and present a life worth experiencing, remembering, and resounding from the mountaintops.

This active lifestyle came together across multiple brand touchpoints from teaser brochures to invitations, website experience through social media storytelling. Vigor guided a massive client team through developing the foundations of the brand to support and empower the sales team, inspire and encourage the build team, and draw in new residents from across the Southeast.

Marketing teaser brochure design for Holbrook residences in Atlanta Georgia
Marketing teaser brochure design for Holbrook residences in Atlanta Georgia
Marketing teaser brochure design for Holbrook residences in Atlanta Georgia
Marketing teaser brochure design for Holbrook residences in Atlanta Georgia
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