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Full Service Restaurant (FSR) branding, identity, & packaging design

IceHouse Restaurant & Grille

A family of new restauranteurs were embarking on their first concept. They had the building. They had the name. They interiors were explorations in a no-expense-spared, Xanadu of interior design. They just needed a brand and direction that would get them through opening and into the future. Enter Vigor.

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