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QSR Restaurant branding & marketing

Pepper's Burrito Grill

With a location in South Beach primed for 24-hour service, and a locals-focused location in Brickell, Pepper’s needed to establish their ownership over authenticity in the better burrito game. The market yearned for authenticity, Pepper’s was poised to deliver it, and Vigor was poised to help them do it. Their passion: Putting the “Mexican” back in the burrito.

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