We may have known what a schnitzel is, but that doesn’t mean the marketplace does. Our largest hurdle would be educating the public on the cuisine while concurrently building new trials and establishing a strong brand presence from the start.
Although schnitzel was unique, that wasn’t necessarily a good thing. Competition reduces the need for education when it comes to brand awareness and communications. For Seven Hens we had to create intrigue in our audience in order for them to want to learn more. We knew that wanderlust runs deep within a large portion of the millennial market, so tapping that emotion and tying it to the culinary picture would be a good way to education and entertain simultaneously.