Our research and in depth analysis guided our focus on creating a warm, approachable brand identity. This was accomplished with a warm color palette, classic typography, and organic graphic treatments in the logo. Those core features fed the design of supporting accoutrements throughout the interiors, signage, and marketing.
A key graphic served as the brand’s mark that leveraged a mnemonic device representing a chicken that is literally smoking. Subliminally we worked an “S” and “C” letterform into the mark as an opportunity to leverage wit within the design.
Smokin Chikin’s interior design drew inspiration from the nostalgic imagery of heritage farms. The goal was to make sure we didn’t cross the line into campy or goofy. Instead we wanted to craft a contemporary experience that would bridge the gap between the style of home decor and design and farmhouse chic.
The gap was bridged by using common elements between the two: wood siding, raw stone, and rich colors. Classic illustrations and woodcut type treatments were made into custom wallpaper stripes to breakup the wood siding, and the Vigor team custom-designed chicken-coop inspired lighting fixtures as the centerpiece leading up to the hero moment of the point of sale. Smokin Chikin’s point of sale was made purposely heroic with beautiful stone construction, and a focal point of the fire infused rotisserie.
The resulting interiors were truly unique and memorable. Furthermore, there are key elements that can be toolkited to replicate the experience from location to location.