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Fast Casual restaurant branding, packaging, and design

Squarecut Indian Bistro

Operating under the thumb of a franchise who not only doesn’t support you, actually wages a PR battle against you is no way to operate at all. The time had come for change; to make a stance. The owners of an Indian Bistro and Bakery in Piscataway, New Jersey knew they needed a new format, with a better brand. They called Vigor.

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