Tuscano Trattoria

Tuscano was a new venture, not only in its concept, location, and size, but for its owners who wanted to bring the authentic tastes of Tuscany to America beyond the confines of a “pizza shop” style eatery. The history and lineage of the recipes was as important a story to tell as the dining experience itself.

Challenge

Launch a new Italian restaurant brand that would stand out from the multitude of similar concepts while simultaneously getting the spot opened on time and on budget.

Solution

We crafted an identity that demonstrated ties to its history while remaining contemporary and timeless. This identity theme flourished into aged menus and imagery that proliferated throughout the restaurant marketing. The experience is known to be authentic by the restaurant’s patrons. It’s known as real Italian food made by real Italians.

Vigor’s expert chef consultant developed new, refreshed Italian dishes optimized for operations. We then staffed the kitchen and trained them appropriately over the course of two months past opening.

PROJECT DETAILS

TEAM SIZE
Vigor 4 / Client 3

DATE
2007

LOCATION(S)
Harrisburg, Pennsylvania

SERVICES
Restaurant Branding
Restaurant Concept Development
Restaurant Brand Strategy/Positioning
Restaurant Brand Identity Design
Restaurant Menu Concepting
Restaurant Marketing Strategy
Restaurant Package Design
Restaurant Merchandising/Retail