Creating innovative restaurant brand concepts

Restaurant Concept Development

Restaurant Brand Concept Development

From establishing a restaurant’s foundations through creating materials for pitching investors and property managers alike, Vigor’s rich experience and deep expertise are invaluable assets in developing your restaurant concept.

1.  Brand Discovery

Excavate the vision, details, key insights, market data, and industry trends that will fuel the restaurant’s brand strategy.

2. Brand Definition

Use the discovery data to establish the restaurant brand’s platforms: product, personality, and passionate purpose.

3. Brand Design

Use Brand Strategy as a lens for crafting visual identity, interior space, and new ideas for living the brand’s tenets.

4. Brand Development

Continue the charge of developing a fully immersive and profound brand via ideation on offering, operations, marketing, and more.

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