Restaurant brands often start with a vision of where they want to be. Many even have a mission identified; something they execute against daily. Few restaurants have established complete strategy that covers the entirety of their brand.
Inside of every restaurant brand is a truly unique, passion-driven purpose. For those who have been operating for decades, this purpose has most likely been muddied and watered down. For many startup restaurants tunnel vision on food, service, and getting open prevents seeing a bigger picture.
At Vigor, every project on which we embark starts with strategic discovery and development, because strategy drives successful restaurant branding. Working collaboratively, we help clients find their brand’s purpose, and the crucial brand pillars that support it. Once established, we help leaders onboard and proselytize that purpose throughout the organization and into the markets they serve.