One thing is inevitable: In time things get old. Marketing messages become less effective, and brand experiences become stagnant. When this happens restaurant brands need to reassess their market, their position in it, and how they’re communicating that story. Rebranding the restaurant is necessary to invigorate an audience’s interest while reestablishing its position in the market. Our process and methodology helps unify outdated and ineffective brands with a stronger strategy primed for success.
Changing consumer perceptions and preconceived understandings of your brand demands an objective approach to repositioning. At Vigor we rely on a tried and true process that helps us maintain the things people love while rebuilding the things people have either forgotten or dislike about your brand. The new life garnered from this process directly fuels design communications from redesigned brand identities and packaging through interiors, internal communications and more.