One of the primary ways packaging extends a restaurant brand is through takeout packaging. More often than not, however; restaurant brands see takeout packaging as a utilitarian necessity. We think takeout materials should be approached as opportunities to extend the reach and messaging of a brand instead. Bags become billboards. Cups become campaign drivers. All focus on gaining interest while doubling as endorsements from those who carry and display the brand packaging materials.
There’s another way to extend a restaurant brand outside the four walls. Food packaging is the ideal because not only is the brand out in the world, the flavor is, too. At Vigor we approach packaging iconic brand flavors like sauces, coffee, rubs, and more, as opportunities to tell stories and increase top-of-mindness with consumers.