New restaurant brands have an uphill battle, but a unique advantage out of the gate. Interest is high for new brands, but its followed by a plateau if that buzz isn’t pumped up and maintained.
Existing brands moving into new markets have similar challenges as new brands. The equity they’ve build in their home markets is erased leaving them starting from square one.
In both scenarios restaurants need a strategy for building interest and intrigue, acquiring new trials, then establishing a path to loyalty. Months before a new restaurant or restaurant unit is opened, the strategy for guiding the market through the journey from unaware to advocacy begins.
At Vigor, we collaborate to develop successful go to market strategies for restaurant brands new and existing. We work together to identify the right media channels, the right timing, and the right messaging that will create the optimal situation for a successful opening. We go further to ensure the restaurant brand continues its growth in market with ongoing strategies that create an ever-growing group of loyalty fanatics.