There is a big difference between repeat business and loyalty, and one doesn’t necessarily drive the other. To build loyalty for restaurant brands you have to have the right systems in place to identify, reward, and measure. Restaurant brands need to think beyond the giveaway go-to’s and offer more to the guests who are prime to become loyal.
The most successful way of building loyalty for restaurant brands is through a CRM (customer relationship management) system lead by a strong strategy.
At Vigor we’ve worked with some of the leading CRM systems on the market. But it’s not solely the system that drives loyalty. It’s the strategies we create for our clients that build the brand and grow loyal advocates.