Marketing on the local level is a two part problem. First, Many multi-units, franchised or not, engage in their restaurant brand’s marketing with an overarching, umbrella approach. The brand leads the charge, but local stores are left hoping those efforts will trickle down into their area. In many situations groups of franchisees or general managers are left floating as their markets aren’t hit as aggressively as some others.
Second, franchisees are usually left in the dark as to what they should be doing. Each franchise is usually required to invest in marketing their restaurants, but where do they start? What do they do, and how do they measure? All these questions usually cause marketing paralysis and they opt to do nothing at all.
We help franchisors and large multi-unit brands empower their franchisees and general managers with custom local store marketing strategies. We collaborate to guide how corporate, or brand, handles the need, while equipping the stores with easy-to-implement marketing tactics that get the needle moving.
From playbooks to creating large repositories of brand assets, we help restaurant brands market like a local.