Successful restaurant marketing strategies must leverage a combination of data, trend, and age-old marketing maxims. Theories like “frequency” and “reach” remain truer than ever, but the media outlets have grown and changed. Now restaurant brands must tell ongoing stories across multiple channels to build reach through followship. They must produce relevant and interesting content frequently to keep top-of-mind and draw people in.
The hard-sell days of advertising are over. Today’s consumers demand more from restaurant brands. It’s their world and restaurants have to play a role in it naturally.
With a focus on creative strategies, expert activation and a rebellious spirit, we create cross-channel, disruptive marketing and advertising initiatives for restaurant brands. Whether it’s rethinking digital strategies to funnel customers to conversions, or crafting new cross-channel marketing campaigns that change the game, we do it one way and one way only: with Vigor.