Limited Time Offer (LTO) campaigns usually follow a similar format. Highlight the food, talk about the ingredients and be sure to drive home the fact that it’s while supplies last. However, with the amount of LTO marketing campaigns out there, this framework doesn’t get the attention it once did. Instead, restaurant brands need to push the envelope creatively to up the ante.
Campaigns need to be more than just the actual item. Yes, that’s important, but restaurant marketing and advertising has to drive home bigger ideas behind the product like the origin, inspiration or trend that drove to its innovation.
At Vigor, we approach limited time offer advertising campaigns with new thinking and creative ideas. We capture the motivating factors behind the offering and develop new ways of introducing it to the public. From the television spots through the in store marketing collaterals, our campaigns reinforce the imagery that gets attention and sinks in with guests creating a holistic look.
From social media through traditional advertising channels our campaigns break the convention of common LTO marketing initiatives.