How to Turn Holiday Traffic Into Long-Term Loyalty
The real opportunity isn’t the December rush itself; it’s transforming that short-term traffic into long-term loyalty.
The Power of Descriptions: How Menu Language Shapes Perception and Boosts Sales
The words on your menu do more than describe a dish—they set expectations, stir emotions, and even justify higher prices.
How Smart Content Builds Stronger Restaurant Brands
The restaurant business has always been about storytelling—through food, atmosphere, and service. But in today’s digital world, that story doesn’t just unfold inside your four walls. It plays out online, where guests discover, follow, and connect with your brand long before they ever walk through the door. That’s why content creation has become such a […]
Chuck Meehan Brings Super Bowl Firepower to Vigor as Chief Creative Officer
In a move to fuel its next era of growth, Pavone Group and Vigor have named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan ushers in a new chapter of innovation for Vigor and will play a pivotal role in the agency’s planned expansion of its team, client roster and capabilities. […]
The Power of Typography: How Fonts Influence Appetite, Perception, and Personality
Before a guest reads a single word on your menu, they’re already forming opinions—about your food, your price point, even your hospitality. That first impression often starts with something most diners never consciously notice: typography. The fonts on your menu quietly communicate your restaurant’s personality. A sleek sans-serif font suggests modern, efficient, and approachable. A […]
Dallas-Based Bad Chicken Taps Vigor for Brand Refresh
Bad Chicken has enlisted Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand refresh and identity, exterior and interior interior consultation, design signage, wayfinding, packaging, menu, merch and uniforms. “As a restaurateur, you […]