How to Turn Holiday Traffic Into Long-Term Loyalty
The real opportunity isn’t the December rush itself; it’s transforming that short-term traffic into long-term loyalty.
The Power of Descriptions: How Menu Language Shapes Perception and Boosts Sales
The words on your menu do more than describe a dish—they set expectations, stir emotions, and even justify higher prices.
How Smart Content Builds Stronger Restaurant Brands
The restaurant business has always been about storytelling—through food, atmosphere, and service. But in today’s digital world, that story doesn’t just unfold inside your four walls. It plays out online, where guests discover, follow, and connect with your brand long before they ever walk through the door. That’s why content creation has become such a […]
Chuck Meehan Brings Super Bowl Firepower to Vigor as Chief Creative Officer
In a move to fuel its next era of growth, Pavone Group and Vigor have named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan ushers in a new chapter of innovation for Vigor and will play a pivotal role in the agency’s planned expansion of its team, client roster and capabilities. […]
The Power of Typography: How Fonts Influence Appetite, Perception, and Personality
Before a guest reads a single word on your menu, they’re already forming opinions—about your food, your price point, even your hospitality. That first impression often starts with something most diners never consciously notice: typography. The fonts on your menu quietly communicate your restaurant’s personality. A sleek sans-serif font suggests modern, efficient, and approachable. A […]
Four Questions with Judy Joo: Founder and CEO of Seoul Bird
Chef and entrepreneur Judy Joo joins Forktales to share how her background in engineering and finance powers her restaurant success, what it’s like breaking barriers in male-dominated industries, and how she’s redefining authenticity in Korean cuisine through Seoul Bird.
Four Questions with Josh Kesler: Owner of The Millworks
Josh Kesler, founder of The Millworks, joins Forktales to share how he transformed a forgotten factory into a thriving hub for food, art, and community—and why ramen, beer, and big risks keep driving his creative vision for urban revitalization.
Four Questions with Peter Newlin: Chief Vision Officer for Gastamo Group
Peter Newlin of Gastamo Group joins Forktales to share how he’s blending hospitality, tech, and community-building to reimagine what restaurants can be—from building custom POS systems to creating loyalty programs that put human connection first.
Four Questions with Stephanie Jaeger: President of Les Dames d’Escoffier International (LDEI)
Women make up more than half of the hospitality workforce, yet hold only a small fraction of leadership roles. Stephanie Jaeger wants to change that. Stephanie was a guest on Forktales and she currently serves as President of Les Dames d’Escoffier International (LDEI), a global organization dedicated to supporting and elevating women in food, beverage, and hospitality.
Four Questions with Jeff Broadhurst: CEO of Eat’n Park Hospitality Group
As CEO of Eat’n Park Hospitality Group, Jeff Broadhurst has helped shape Eat’n Park into more than just a restaurant, it’s a place where smiles are always on the menu.